Purpose & Overall Relevance for the Organization:

Support, build and execute Marketing and Activation Plans that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with the Key Accounts/Sales Team. Develop strong relationships with key/regional/fashion account partners to drive brand KPI’s and sales within the individual accounts.

 

Key Responsibilities:

·       Provide input into the creation of the seasonal account plan, as well as the overall market plan related to the implementation of the Global campaign strategy and key calendar moments.

·       Ensure the global toolkits delivers against the accounts omni channel marketing requirements.

·       Align with Omni-Channel line manager on the creation of plans for additional country or account specific omni channel marketing needs.

·       Support in the planning and gaining approval for the creation and execution of initiatives in line with brand guidelines for global and local moments.

·       Support high level execution of the seasonal account marketing calendar to ensure that adidas wins at the point of purchase by category against the agreed KPI’s.

·       Execute brand concepts with a special emphasis on key destination doors, in close collaboration with the Brand Activation, Sales team, and Back to Trade Omni field team.

·       Create bespoke moments for relevant partners based on their category and commercial focus.

 

 

Omni Channel WHS Planning and Delivery

·       With the Sales Manager forecast the budget required, based on the agreed calendar, strategy, and order book.

·       Manage and monitor sell out support budgets and ensure alignment with sales team, finance, and line manager.

·       Ensure on-budget activity and management of all related documents as per internal audit policies.

·       Support in the delivery of space management solutions in WHS are partnered with the best Omni executions.

·       Assist in finding and training competitive vendors, suppliers, and agencies along with Omni planning and execution team.

·       Assist on input on global toolkit performance to pursue further improvement for executions in an WHS environment.

·       Assist in developing and executing consumer activation activity against targeted categories / concepts across all channels and platforms including CRM, DPC, and social media content.

·       Assist in the collaboration with DTC Omni Channel team the Boots on the Ground requirements in the WHS environment, including training, reports and required changes.

·       Support the agreed promotional plan that will drive consumer traffic and conversion at the point-of-sale.

·       Share the localized go-to-market strategy with channels in sell-in stage and manage executional excellence to maximize sell-out.

·       Support seasonal sell in delivery through showroom launches with the help of Mops, OMNI, and CTC team.

 

Training & Reporting

·       Prepare detailed reports on the implementation of all omni channel initiatives with the agreed account marketing plan.

·       Provide detailed budget reporting across omni channel executions.

·       Support on training to the Back to Trade team and partner store teams.

·       Always-on alignment with the Omni Channel manager regarding account activation creating a seamless approach to campaign and out of calendar initiative delivery in WHS.

 

 

Key Relationships: 

·       External key account partner leads

·       EMC Channel leads, sales managers, and their teams

·       EMC Omni Planning and Execution Team

·       EMC CTC, Brand Comms, Digital & MOPS

·       EMC Finance team

·       EM Hub omni channel team

·       Market Omni-Channel agencies and vendors

 

 

Knowledge, Skills, and Abilities: 

·       Marketing and sales awareness across sport and fashion, & lifestyle

·       Good collaboration ability

·       Experience in Key Account Management & negotiation skills

·       Retail expertise

·       Visual Merchandising awareness

·       Solution oriented personality who understands balancing brand equity and commercial relevance, & interest of channels

·       Excellent presentation skills

·       IT skills: Outlook, Excel, and Word: Basic; PowerPoint: advanced

 

Requisite Education and Experience / Minimum Qualifications: 

·       University degree in business or equivalent professional experience, ideally in Sales and /or Marketing

·       Over 2-3 years of retail, sales and /or marketing experience

·       Fluent English