Leads strategy and oversees execution of day-to-day programming of Managed Social (TikTok, Instagram, YouTube, X, Facebook) channels, while supporting and coordinating efforts on Owned channels (redbull.ca and Red Bull TV). You will be responsible for attracting and engaging our key audiences across the marketing funnel by contributing to the growth and maintenance of audiences – reach, frequency, length of interaction across all platforms – by ensuring the right content is published at the right time on the right outlet. You will contribute to optimizing channel performance and experience through content scheduling, featuring, customized functionalities and smooth consumer journeys, while increasing awareness, relevance, and an engaged community that follows the Red Bull brand and its content offering. You understand how to analyze and interpret insights and apply this to the associated programming strategies and has exceptional project management skills.