Reporting to the Manager of Field Marketing, the Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in establishing Red Bull as the leading brand in their region. The FMS serves as the face of Red Bull in their local market, representing the brand in a manner that is highly relevant while aligning with global and national strategies and priorities.

The FMS is responsible for gathering significant local insights by building strong networks with specific communities and key groups, including influential local creators. They provide input for the development and execution of innovative marketing initiatives that address local needs and specific characteristics within the four pillars of the marketing mix: Consumer Collecting, Sports, Culture, and Communications. This approach also integrates On-Premise and Off-Premise marketing opportunities.

Based primarily in the field, the FMS manages a local team of Student Marketeers, ensuring the World of Red Bull comes to life on campus and throughout the local market, effectively engaging and reaching new entry-point consumers.