JOB SUMMARY

The Field Marketing Specialist is responsible for the implementation and execution of Denny’s marketing strategy at the local level within a defined geographic territory.  The position is accountable for the creation of local marketing strategies, plans and tactics that deliver results of identified sales and traffic goals.

ESSENTIAL FUNCTIONS (Key Responsibilities)

Provides clear communication of national and local marketing initiatives to franchisees, designated operators and restaurants within geographic territory.Creates and implements local marketing strategies and plans that extend our national marketing and media calendar. Creates and implements local marketing strategies and plans that leverage identified strengths, weaknesses, opportunities and threats that deliver positive sales & traffic results.Assists franchisees, designated operators and restaurant managers with local marketing materials including creative requests, merchandising materials, media and digital assets as well as other marketing support materials.Leverages available data, key insights and creative thinking to build the brand at the local level.Identifies, initiates, and manages dialogue and partners with local cross-promotional business opportunities.Stewards trusted business relationships with franchisees, internal cross-functional teams and outside agency peers.Implements existing and/or creates new marketing programs and executes across opportunity areas.Partners with finance to develop analysis of LSM programs and uses any learnings to guide future programs.Aggregates and shares competitive intelligence related to product, promotion and price.Partners closely with internal marketing department and cross-functional support teams to execute local marketing plans not limited to localized print programs, remodels/new store opening plans, local eblasts (CRM), social/digital platforms and other marketing related duties as assigned.

EDUCATION & EXPERIENCE REQUIREMENTS

EDUCATION

Bachelor’s degree in Marketing or related field.

EXPERIENCE REQUIREMENTS

2 - 4 years of marketing experience in restaurant or retail industry at the corporate or agency level.

REQUIRED KNOWLEDGE & SKILLS

Strong verbal and written communication skills.Ability to make effective presentations to solicit cooperation and support.Computer skills including PowerPoint, Excel, and Word.Sound strategic and critical thinking.Ability to understand data to formulate recommendations to achieve goals.Ability to work with Media Buying Agency and learn the Media Buying Process.Ability to work with teams and collaborate.Time management and multitasking skills with the ability to prioritize tasks.Ability to meet typical overnight travel requirement of 20-30%, dependent upon home office location, or maximum total travel up to 50% inclusive of day and overnight trips.

 

The typical pay range for this role is:

Minimum:$57,000.00 - Maximum:$78,100.00

Please note that this range represents the pay range for all positions in the job grade within which the position falls. This job posting is not a promise of any specific pay for any specific employee as the actual pay will take into account a range of factors, including location and experience.

Denny's, Inc. is committed to providing equal employment opportunity for all persons regardless of age, race, creed, color, national origin, citizenship status, religion, sex, sexual orientation, gender identity, disability, genetic information, military or veteran's status, criminal background, or any other characteristic protected by Federal, State, or local law. 

Applicants requiring reasonable accommodation for any part of the application process should contact 864-597-8000. PLEASE DO NOT CONTACT THIS NUMBER TO CHECK THE STATUS OF YOUR APPLICATION.

Denny’s, Inc. participates in E-Verify. We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employee’s Form I-9 to confirm work authorization. For more information on E-Verify, please contact the DHS at 888-897-7781 or dhs.gov/e-verify.  Please note that we do not use this information to pre-screen job applicants.