Principal Accountabilities:
Under broad supervision:..
* Serves as the voice of the region, translating global marketing strategy into region-specific activation plan. *Oversees the weekly integrated marketing plan, responsible for regional marketing budgets and allocation, CRM and loyalty programs, and strategy for events, channel marketing, and owned e-commerce. * Leads social media management, media buying, and search.

Knowledge and Skill Requirement:
*Bachelor’s degree in Business Administration or related field
*Equivalent years of experience in a substantially similar industry may be considered in lieu of a degree to be determined by the nature of the specific job and the hiring manager’s criteria *Three to five years of related experience preferred *Strong written and oral communication skills

Knowledge & Application:
* Understands and applies the principles and practices in a recognized professional field requiring extensive academic preparation* Likely to be newly professionally qualified in a specific field, or will have extensive experience in complex technical area* Determines a course of action based on guidelines and modifies processes and methods as required* Generally requires knowledge of company policies, practices, and procedures

Problem Solving:
* Resolves issues which are often varied and non-routine * Uses previous experience to identify most appropriate option or improve existing approaches* Problems likely to require clarification* Undertakes analysis and investigation to solve differing, but related, problems* Work is performed under general guidance and direction* May require the initiation of contacts to resolve and discuss mutual problems or collaboration on procedures or transactions

Interaction:
* Conveys information to occasionally divergent audiences that may require some persuasion* In some instances will need to convey information to audiences not knowledgeable of the subject matter* Requires objective review of difficult work problems, obtaining cooperation or approval* Understands and communicates fairly complex information within the specialization or recognized body of formal knowledge

Impact:
* Impact is generally limited to short-term team performance, occasionally on medium-term goals* Supports the achievement of goals through own personal effort * Responsible for planning own work, assessing own progress, and adjusting efforts to meet goals* Beginning to have more of a contributory impact on team performance

Accountability:
* Accountable for meeting own targets which impact the immediate work area* Accountable for own targets which will typically be definable but not always financially measurable * May help coordinate the work of junior members of the team* Accountable for managing own impact on cost and profitability of the business