**Job Summary** Join our dynamic team as a Digital Marketing Specialist where youll leverage your expertise in Hi-Tech and Spanish language skills to drive impactful marketing strategies. With a hybrid work model and day shifts youll collaborate with cross-functional teams to enhance brand presence and engage target audiences effectively. **Responsibilities** + Develop and implement comprehensive digital marketing strategies tailored to the Hi-Tech industry to maximize brand visibility and engagement. + Collaborate with cross-functional teams to create innovative marketing campaigns that resonate with target audiences and drive business growth. + Utilize Spanish language skills to craft compelling content and communications for Spanish-speaking markets ensuring cultural relevance and accuracy. + Analyze market trends and consumer behavior to identify opportunities for growth and refine marketing strategies accordingly. + Monitor and evaluate the performance of digital marketing campaigns providing actionable insights to optimize results and achieve objectives. + Manage social media platforms and online presence engaging with audiences to build brand loyalty and drive conversions. + Coordinate with external partners and vendors to execute marketing initiatives and ensure alignment with company goals. + Provide regular reports and updates on marketing activities highlighting successes and areas for improvement to stakeholders. + Stay updated on industry developments and emerging digital marketing technologies to maintain a competitive edge. + Ensure compliance with all relevant regulations and guidelines in digital marketing practices. + Support the development of marketing materials and collateral that effectively communicate the brand message and value proposition. + Assist in the planning and execution of events and webinars to enhance brand awareness and generate leads. + Contribute to the continuous improvement of marketing processes and strategies through feedback and innovative ideas. **Qualifications** + Possess a strong understanding of digital marketing principles and strategies particularly within the Hi-Tech sector. + Demonstrate proficiency in Spanish language with the ability to create and translate content for Spanish-speaking audiences. + Have experience in managing social media platforms and digital marketing campaigns. + Show capability in analyzing market trends and consumer data to inform marketing decisions. + Exhibit excellent communication and collaboration skills to work effectively with cross-functional teams. + Display knowledge of emerging digital marketing technologies and tools. Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.