Job Title: Social Media Specialist
Department: Digital Engagement
Location: Riedman Campus
Hours Per Week: 40
Schedule: Monday - Friday 8:00AM - 5:00PM
 

 

SUMMARY:

  The position is responsible for developing and executing engaging content that supports Rochester Regional Health’s social media strategy and brand objectives. This role will support the organization’s marketing and communications strategy by creating, scheduling, monitoring, and analyzing content across a variety of social media channels. The role will work collaboratively with the Social Media Strategist, Marketing and Communications teams, and other departments to amplify the voice of Rochester Regional Health across digital channels.

RESPONSIBILITIES: 

Content Creation & Publishing: Develop original, platform-specific content including graphics, videos, and animations. Manage daily social media scheduling, publishing, and coverage of events through real-time updates.

Community Engagement & Monitoring: Respond to comments, messages, and reviews while monitoring trends, hashtags, and news cycles. Ensure content aligns with brand standards, accessibility, HIPAA, and tone guidelines.

Collaboration & Campaign Support: Work closely with Marketing, Communications, Creative, and Content teams to support campaigns, events, and enterprise initiatives. Contribute creative ideas and support paid social efforts.

Analytics & Strategy Optimization: Track and analyze social media metrics to inform strategy. Maintain a detailed content calendar, manage social listening tools, and stay updated on platform changes and best practices.

REQUIRED QUALIFICATIONS:

Bachelor’s degree or 2 years of experience in Marketing, Communications, Multimedia Production, or a related field.

2 years of professional social media experience creating digital content for social media, websites, blogs, or marketing campaigns.

 

PREFERRED QUALIFICATIONS:

Excellent storytelling instincts and strong interpersonal skills.

The ability to work independently and with teams as it relates to projects.

Knowledge of HIPAA, accessibility standards, and brand compliance in digital spaces.

Familiarity with analytics platforms (e.g., Meltwater, Brandwatch, Google Analytics, Piwik PRO).

Healthcare or nonprofit experience.

Highly organized, detail-oriented, and capable of managing multiple projects in a fast-paced environment.

A strong understanding of audience targeting, platform nuances, and social trends.

Enthusiastic about making healthcare information and our services more engaging, human, and accessible to the community.

Strong writing and editing skills with the ability to craft platform-appropriate messaging.

Proficiency in social media management platforms (e.g., Sprout Social, Hootsuite, Meta Business Suite).

Highly organized, detail-oriented, and capable of managing multiple projects in a fast-paced environment.

A strong understanding of audience targeting, platform nuances, and social trends.

Experience with design and content tools (e.g., Canva, Adobe Creative Cloud, CapCut, Figma).

EDUCATION:

LICENSES / CERTIFICATIONS: 

PHYSICAL REQUIREMENTS:

S - Sedentary Work - Exerting up to 10 pounds of force occasionally Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

For disease specific care programs refer to the program specific requirements of the department for further specifications on experience and educational expectations, including continuing education requirements.

Any physical requirements reported by a prospective employee and/or employee’s physician or delegate will be considered for accommodations.

PAY RANGE:

$60,500.00 - $75,000.00

CITY:

Rochester

POSTAL CODE:

14617

The listed base pay range is a good faith representation of current potential base pay for a successful full time applicant. It may be modified in the future and eligible for additional pay components. Pay is determined by factors including experience, relevant qualifications, specialty, internal equity, location, and contracts.

Rochester Regional Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, predisposing genetic characteristics, marital or familial status, military or veteran status, citizenship or immigration status, or any other characteristic protected by federal, state, or local law.