WFLA.com is looking for a Social Media Producer who is responsible for developing and implementing a plan to communicate our brand identity and generate inbound traffic from external sources. The producer is the primary advocate for growing and directing off-platform participation among the digital editorial group. This person must be highly motivated with an ability to focus and re-focus on a constantly changing target. The candidate should understand nuances in tone for different audiences and brand identities -- sounding fun where able and respectful when required.

Position Responsibilities:

· Develops and implements social media strategy across all products

· Manages all social media accounts with understanding of each unique audience

· Utilizes third-party tools to manage social posts across multiple accounts

· Shares high-performing successes across multiple markets and pitches external partners and sites for possible story promotion

· Observes SEO trends locally, regionally and nationally, providing feedback to whole digital team on title tags and trending queries to turn into web stories

· Communicates regularly with newsroom to leverage unique offerings

· Reports on account and campaign metrics to inform future production strategies

Skill/Experience Requirements

· 2 years of experience as a social media producer

· Clever headline/social post writer that gets readers to click

· Ability to moderate tone voice to fit platform and brand needs

· Strong multi-tasking abilities

· Organized, technical problem solver and quick decision maker

· Knowledge of audience behavior trends and technical ability to affect them

· Ability to monitor and analyze metrics to change strategy as needed

· Knowledge of AP style

· Understanding of effective writing styles for internal and external audiences

· Some schedule flexibility (nights, weekends)

· Regularly meets measurements of success

· Proficiency in Photoshop and Premiere