Ziff Davis CNET Group is a home to CNET, PCMag, Lifehacker, ZDNET and Mashable — is expanding its social commerce content operations, and we’re hiring a Social Commerce Producer based in India to lead our daily deal content across social platforms. This role is focused on social-first publishing, platform-specific strategy, and growing the visibility of Ziff Davis CNET Group Deals on feeds like Twitter/X, Facebook, and more. You’ll play a role in shaping how our best shopping content is experienced by audiences across platforms, turning high-value deals into engaging, community-driven moments. To support real-time publishing and cross-functional coordination, this role involves collaboration with U.S. East Coast-based teams, with some flexibility required for sync hours and shared planning. IMPORTANT NOTE:This role requires original, human-generated work at all times. The use of any form of generative artificial intelligence (including but not limited to ChatGPT, Bard, Jasper, or other AI content or code generators) is strictly prohibited in the execution of job responsibilities.Any use of AI tools—whether for content creation, code generation, communication, data analysis, or other task execution—will be considered a serious violation of company policy.Violation of this policy will result in immediate termination of employment What You’ll Do:Social Commerce ExecutionPublish daily shopping and deals content across X (formerly Twitter), Facebook, and emerging platforms for CNET Deals, PCMag Deals, and Mashable Deals.Create a consistent publishing calendar synced with commerce editorial priorities and seasonal shopping cycles (e.g. Prime Day, Black Friday, Back-to-School).Write platform-native post copy and headlines that hook audiences while driving engagement and clicks.Adapt deals content into compelling social formats, including static posts, threads, carousels, Stories, and others.Manage polls, and other community-forward activations that foster positive engagement.Expand on our unique social voice and tone tailored to each brand while maintaining a clear commerce focus.Platform Growth & Community ImpactContribute to growing engagement rates, impressions, referrals, and follower counts across strategic platforms.Use platform analytics and performance data to iterate, test, and refine your publishing strategy.Track trends in social shopping behavior and surface opportunities for creative experimentation.Support longtail strategies and audience development via strategic posting and real-time engagement.Cross-Team Collaboration & SupportWork closely with the CNET commerce editorial team and audience strategists to elevate the performance of top deals.Collaborate across global time zones with editorial, social, and commerce stakeholders.Curate and surface deals content for potential syndication opportunities (e.g., Apple News, Flipboard).Coordinate lightly with other CNET Group departments (SEO, Studios, Paid/Sales) on content planning and optimization.Job Requirements:This is a remote, India-based role.Candidates should be comfortable collaborating across global time zones, with some flexibility around coordination with U.S.-based team members. How we’ll determine success:Growth in social follower base, engagement rate and brand awarenessIncreased conversions from social contentClear brand strength for CNET, PCMag, and Mashable Deals across feedsRepeatable playbooks and performance wins in social commerce strategy Qualifications Required:3-5+ years of experience managing professional social accounts, particularly in commerce, editorial, or mediaA strong grasp of how to translate shopping content into feed-native storiesSolid copywriting skills with a flair for hooks, value props, and call-to-actionsFamiliarity with publishing tools (e.g., Buffer, Sprout, True Anthem, Later), analytics platforms, and CMSAwareness of internet and platform culture, especially in the tech shopping and deal discovery spaceNice to haves…Background in affiliate marketing or commerce editorialLight production or editing experience for social video and image contentExperience tailoring content for Instagram Shopping, Pinterest, or social commerce integrationsKnowledge of audience behavior across different regions, especially U.S. and India.
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