LifeVantage is on a mission to offer people around the world a better path to wellness and a healthy, vibrant life through the power of activation. When we say we “activate wellness”, we mean wellness of all types – physical, financial, emotional, social – you name it! We want to inspire the remarkable through wellness products and entrepreneurial opportunities that help people feel better and fuel their purpose. The Social Media Manager works every day to make sure this mission is brought to life where people love to connect – social media! They are the brand’s go-to “community” builder, overseeing interactions, analyzing engagement data, and planning digital campaigns, that nurture and grow our thriving group of activated Consultants and Customers.  

Above all else, the Social Media Manager develops and implements social strategy. It’s all about reaching the right audience at the right time across all touchpoints. They are responsible for the development and maintenance of digital content that attracts attention, informs, generates interest, and is easily shared and engaged with. This position is part of the LifeVantage Experience Marketing Team and will be located in our Lehi, UT office with great flexible work options. Work may require some travel, and occasional nights and weekends on the job.

As part of your day-to-day, you will: 

Develop social media strategy, building digital channel playbooksManage social media content and implementationProduce content calendarsUse social media listening tools and consumer feedback to fine-tune strategy and craft on-trend, on-brand social posts and videosProduce social media content including captions, graphics, stories, etc. Partner with creative, media, and content teams on additional social and digital contentPartner with international marketing teams to ensure brand social is consistent across all touchpointsCollaborate on SEO strategy and tacticsDetermine appropriateness and timing of content based on company climate, campaign objectives and performance goals Ensure messaging is consistent throughout all social channels to eliminate messaging gaps Lead essential and time-critical social media activities 

Essential Duties & Responsibilities include (others may be assigned):

Form our company’s overall social media marketing strategyCollaborate with cross-functional teams to develop and execute a social media and digital marketing plan to support the company’s strategic priorities, drive growth and build brand loyalty.Track performance of various digital marketing initiatives, making necessary changes to improve business resultsProactively identify, implement, and/or grow new strategies and social channels to reach targeted audiencesAssist in brand solutions and effective social media marketing implementationIn collaboration with the Digital Marketing Manager, manage, track, analyze and refine SEO keywordsCreate consistent and compelling digital messaging, demonstrate ROI, set metrics and develop global visions Analyze user engagement metrics to optimize content based on SEO strategies

Qualifications/Skills

Proven work experience as a social media manager, digital media specialist, or digital marketing managerAbility to analyze content performance and adjust strategies and tactics based on dataProven ability to spot trends and improve engagementExtreme attention to detailExcellent writing skills in English (other languages are a plus)Strong media and content creation and editing skills (Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, or other media editing software) Collaborate across teams/departmentsExperience optimizing content/media according to SEO standardsSolid foundation with MS Office and WordPressBasic understanding of HTML and CSSGood organizational and time-management skillsAn ability to multitask and perform under tight deadlinesStrong verbal and written communication skillsUnderstanding of consumer journeysEmpathy for network marketing Consultants