The opportunityThe Boston Bruins are hiring a full-time Social Media Manager to join our team at TD Garden in Boston, Massachusetts. The Social Media Manager supports the execution of the Boston Bruins’ strategy across its social media channels and other content avenues. This position is responsible for helping to tell the stories of the hockey club through written, visual, video, audio, and other means of communication.

In this role you will partner with the Senior Manager of Digital Content to create and strategize, while collaborating with other members of the Communications and Content team, as well as other departments across the business, to deliver top-of-class content for our fans and followers.

 If you’re passionate about storytelling, thrive in a fast-paced environment, and want to build meaningful connections through your work, apply now.Pay

Minimum \u2013 Anticipated Maximum Base Salary: $56,800 - $76,700 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/.

What we offer

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer: 

Medical, dental, and vision insurance401(k) with up to 4% company match Annual performance bonus based on level, as well as individual, company, and location performancePaid vacation days and holidaysPaid parental bonding leaveTuition and/or professional certification reimbursementGenerous friends-and-family discounts at many of our hotels and resorts

What will you do?Chief responsibilities include working alongside the Senior Manager of Digital Content as an administrator of the club’s social media platforms (i.e. X, Facebook, Instagram, Threads), with a chief focus on continuing to grow our presence on TikTok, IG Reels, and YouTube Shorts and any other emerging platforms.Will lead the club’s social media/content influencer strategy by building and cultivating a list of influencers that drive promotion for organizational initiatives on and off the ice.Assists the Senior Manager, Digital Content in strategy and execution, both daily and at a broader level. Will also support in content planning as assigned, as well as collaboration with other business disciplines (partnerships, marketing, digital marketing, community relations, Foundation, etc.) to help grow the Bruins’ brand.Helps to identify new and engaging ways to deliver and execute content for the Bruins’ fans and followers, while also aiming to appeal to a new and diverse audience as digital and social media platforms continue to evolve. This also includes staying on top of social media and industry trends and the latest social media platforms and features to keep the club’s content fresh, while still aligning with the organization’s brand values.Supports editorial coverage on the club’s website and social media platforms with occasional on-camera responsibilities. This includes hosting the club’s daily news packages, conducting on-camera 1-on-1 interviews, and appearing in social media videos (i.e. TikTok and Reels) when appropriate.Assists, as assigned, with the club’s video production operation.Travel as assigned, including for team road trips, league events, and offseason content. When not traveling, even if the team is on the road or during the offseason, this position is expected to be an active in-office participant.Expected, unless otherwise stated, to be on call for breaking news scenarios that occur in the evening, on weekends, and on holidays.

More about youCollege degree or experience equivalent with 3-5 years demonstrated success administering/managing social media accounts for big brands.Understanding/experience in social media management across a variety of platforms – TikTok, Facebook, Twitter, Instagram, Threads, Snapchat, YouTube, and LinkedIn.Experience using community management/listening & publishing tools (Spredfast, Sprinklr, Hootsuite etc.).Experience managing successful paid social campaigns.Experience reporting / providing insights around social analytics.Experience with on-camera reporting responsibilities Self-motivated and entrepreneurial spirit.Leadership experience delivering successful communities and social campaigns across multiple social media platforms and departments.Strong interpersonal communication skills.Strong computer skills (PhotoShop, Premiere, Excel, Word, and PowerPoint) are a must.

Shift details

Days
Evenings
Holidays
M-F
Weekends
Evenings as needed
Every weekend
8hr shift
10hr shift
12hr shift
Events
On call
Overnight

Who we are

Delaware North purchased the historic Boston Garden in 1975 and later constructed its successor, TD Garden, and neighboring The Hub on Causeway, both of which we continue to own and operate. As New England’s largest sports and entertainment arena, TD Garden is the home of the storied NHL’s Boston Bruins and NBA’s Boston Celtics franchises and hosts over 200 events annually with over 3.5 million visitors.

Our business is all about people, and that includes you. At Delaware North, you’re not just part of a team — you’re part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success.

Who says you can\u2019t love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you\u2019re interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we\u2019re invested in helping you achieve your career goals.

Together, we\u2019re shaping the future of hospitality \u2014 come grow with us!

Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, sex, gender identity, national origin, age, disability, protected veteran status, sexual orientation, or any other legally protected status.