Social Media Coordinator
HM
Company Description
ARKET offers essential collections for women, men, children and the home, along with a seasonal vegetarian café and coffee shop. Inspired by simplicity, nature, and the aesthetics of slow living, the assortments features garments, objects, and food carefully made and artfully curated for a more beautiful everyday life.
Job DescriptionThe main responsibilities include, but are not limited to:
Social media strategy
Assist in formulation of social media strategy in line with brand strategy and business targetWork closely with internal and external partners in developing social proposals and execution plan based on marketing campaign objectivesActively monitor new social media platforms, digital marketing trends and technologies in the industry to keep ahead of competitionSocial media operation
Develop monthly social media calendar for ARKET’s owned social platforms according to brand marketing calendarWork with social media agency on both daily maintenance and ad hoc campaignsDrive high-quality content delivery including global assets and local content creation. Ensure the content cohesive with global brand tonality across all the social media & digital channelsLiaise with key internal & external stakeholders on campaign assets briefing etc.Assist in social CRM & online consumer journey set upKPI & Reporting
Monitor and report social performance on a monthly/quarterly/yearly basis to achieve annual KPIs, e.g. followers, viewership,brand search.Provide post-campaign reports and all social media related activities analysisInsights generation with learnings and implications
Others
Coordinate and implement KOL/KOC seeding projects and follow up performance analysisOther marketing communication material translationAssist in other IMC campaignsQualificationsBachelor’s degree or above1 and 1+ years experiences in social media or digital marketing field.Experience in fashion, beauty, and retail preferredExcellence in copywriting skills.Good fashion and creative sense, familiar with the social landscape in ChinaAn entrepreneurial spirit, proactive and self-motivatedSolid communication skills and good team worker who believes in collaboration and enjoys discussionGood command of written and spoken English and MandarinAdditional InformationThis is a full-time position with a contract of 40 hours a week. Apply by sending in your CV in Chinese as soon as possible, but no later than the 24.8.2025. Due to data policies, we only accept applications through the career page.
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