Social Media Content Producer

Location: Los Angeles, CA
Job Type: Full-Time

L.A.’s Very Own KTLA 5 is seeking a creative and driven Social Media Content Producer to help grow and engage our audience across platforms like Facebook, Instagram, TikTok, and X. This full-time role is ideal for someone who thrives in a fast-paced newsroom and knows how to craft compelling content that resonates.

Key Responsibilities:

Produce and publish engaging, platform-specific content with a strong emphasis on vertical video.Collaborate across departments—including creative services, marketing, and digital—to develop and distribute branded assets.Work directly with on-air talent to brainstorm, produce, and optimize social-first content.Monitor social media trends and algorithm changes to inform strategy and maximize reach.Write clear, compelling copy tailored to each platform’s audience and tone.Use tools like Canva, Adobe Express, and native platform editors to create visually impactful posts.Track performance metrics and adjust content strategies based on analytics.

Qualifications:

Proven experience managing social media for a news organization or digital publisher.Strong understanding of platform-specific best practices and audience behavior.Proficiency in vertical video production and editing.Excellent writing and copyediting skills.Familiarity with social media analytics and performance tools.Ability to work independently and collaboratively in a deadline-driven environment.

Bonus Skills:

Experience with livestreaming and real-time coverage.Graphic design or motion graphics experience.Knowledge of SEO and digital audience development.

Compensation - $34.59/hr+ commensurate with skills and experience

#LI-Onsite