Job Summary:

Company: Academy Music Group
Department: Marketing
Location: Brixton, London
Reports to: Head of Marketing
Working Hours: Full-time
Job type: Permanent

Role

This recently established role in the Marketing team, you will have experience devising social media strategy, across multiple platforms, channels and pages. You will be responsible for developing and implementing our social media strategy to grow our reach and engagement against objectives set by the Head of Marketing. You will collaborate with the wider team to deliver successful campaigns and projects for our nationwide venues, artists, shows, tours, promoters and partners.

About You

Significant and demonstrable experience in a strategic social media role, focussing on music, brand, agency media or entertainmentExtensive knowledge and understanding of all social media platforms including deep understanding of analyticsOutstanding and innovative editorial expertiseA track record in content creation, using editorial, photography and video to engage with online audiencesGood awareness of PR, marketing and community managementSkilled in developing fan-bases and moderation techniquesExperienced in a fast-paced, creative environmentProficient in social reporting tools for extracting and reporting insightCompetent in editing tools and optimising formats for social media platformsBrand management experienceHigh level communication skillsStrong project management and people skills

What We Need

Dynamic with outstanding attention to detailA team player and collaborative by natureAccountable and organised with a strong sense of time managementData driven and an analytical, results-driven professionalExtremely organised and self-motivatedPositive with a proactive, can-do attitudeUnderstanding of the wider industry landscape, social media platforms and techniquesFlexibility to work irregular hours (weekends/evenings/public holidays)

What You’ll be Doing

Devise, implement and evaluate social media strategies and campaigns for shows, tours, events, venues and ad hoc projectsLive management of Social and Content ExecutiveCollaborate with the Head of Marketing and align with department leads (PR, digital marketing, design, marketing), regional marketing managers, promoters, partners, ticketing services and agencies to deliver a fully integrated content-driven plan, increase ticket sales and optimise commercial and promotional impactPlan, review and strategise daily/weekly/monthly content across multiple platformsOwn and curate calendar management, content creationCommunicate plans to internal marketing and PR leadsMaximise engagement and growth with our communitiesMonitor reach of all our social media channelsImplement effective processes to ensure smooth and timely delivery of assets to channelsEnsure a consistently high-quality outputProduce and distribute regular (daily/weekly/monthly) reporting and analysis of all social media data with benchmarking to shape our strategyConduct social listening and monitoring to understand brand sentiment and to inform future campaignsImprove channel engagement and performancePresent and review the social media strategy to the Head of Marketing, department leads and key stakeholders on a regular basisDeliver robust campaigns to grow social communities, increase purchase intent and ticket salesInput and adhere to the correct tone-of-voice and style guide when delivering on-brand content across all channelsEnsure that social communities are actively managed, with customer queries answered swiftly and escalated where necessaryEstablish KPIs and metrics to measure the success of content and campaignsIdentity and communicate key marketing trends and insights, cultural moments and new and emerging channelsActively contribute to the Group’s communications and marketing strategyProactively monitor the competitor landscapeEducate internal teams around best practice social media strategies, commercial tactics, new formats and contentWork closely with the marketing team for all paid-for activity and audience targetingSupport the Head of Marketing with the overall brand experienceWork with external agencies and internal development teams as required

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.

Reality check

While this is a great opportunity in an exciting industry, this is not just a chance to see shows for free! The role is not your ordinary nine-to-five, and the industry is demanding, with sometimes long and unsociable hours. The excitement and energy of the shows and events we create comes from the hard work and dedication we commit to our work, and this position is no exception so get ready to bring your very best to the role.

The Company

Academy Music Group (AMG) is the UK’s leading owner and operator of live music and entertainment venues with award-winning credentials. Several of our historic theatres are unique institutions of British music and culture and our vision is to inspire artists and audiences by hosting unforgettable live performances.

AMG is part of Live Nation Entertainment which is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, LN Media and Artist Nation Management.

APPLICATION DEADLINE: Monday 11th August 2025. We reserve the right to close applications at any time and so encourage early application where possible.

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