Job Introduction

We’re seeking a creative, hands-on Social Media and Content Lead to develop high-impact content for our national digital platforms. This role is a chance to shape the voice of a social enterprise, producing content that drives real-world change.

Working closely with the Head of Marketing and National Marketing Manager, you’ll deliver content that engages audiences and reflects the purpose and personality of Turning Point. The role focuses heavily on execution (about 80%), with opportunities to contribute to strategy (20%). Perfect for someone ready to own a national content function and build a portfolio that matters.

This is a fixed-term contract for 12 months.

The role is hybrid with minimum one day at our London office.

Main Responsibilities

Produce, plan, and publish engaging content across Facebook, Instagram, X, Bluesky, LinkedIn, and TikTokMaintain a content calendar with the National Marketing Manager and Head of MarketingCapture and edit short-form video for Reels and TikTokDesign branded content using Canva and Capcut for social, email, and webMonitor trends and updates to guide content choicesWrite SEO-optimised blog content and campaign landing pagesEnsure all content aligns with tone, brand, and accessibility standardsWork with teams across substance use, mental health, learning disability, and public health to source storiesCollaborate with External Relations, Internal Comms, and Involvement teams for consistent messagingSupport and advise regional marketing colleagues on social media best practicesCreate a central library of high-performing, reusable content

The Ideal Candidate

You’re a natural at creating scroll-stopping content that educates, inspires, and connects. You know what works on each platform, thrive in fast-paced, purpose-driven settings, and move quickly from idea to execution.

Essential Skills & Experience

Experience managing and growing social media channels professionallyStrong copywriting for both social and webBasic design skills (Canva or similar)Video editing for short-form video (TikTok, Reels, Shorts)Understanding of SEO for contentComfort working across teams and managing multiple projectsPassionate about social justice, public health, or community impact

Desirable

Experience in health, public sector, charity, or social enterpriseFamiliarity with accessibility standardsCampaign activation using micro-influencersComfort in front of or behind the cameraKnowledge of content analytics

What Success Looks Like

Proactive, dynamic content calendar with clear themes and forward planningConsistent creation of high-performing, mission-driven contentRegular reporting with actionable insights to improve contentTurning Point is seen as a leader in purposeful digital content and storytellingGrowth in social community engagement, reach, and advocacy

About us

As a leading health and social care provider with more than 300 locations across England, we take real pride in the services we offer.

We run all of our services on a not-for-profit basis; instead, we invest every penny back into our services and people. We never stop believing in change for the better, and we work constantly to improve the lives of the people we support.

What Benefits Will I Receive?

We know reward looks different to each person and so whether its ways to make your money go further, a culture supporting recognition and celebration, or opportunities to boost your career – we want to support you in every way we can with our total reward package.

You will get 33 days’ paid holiday a year, increasing with each year of service up to 35 days. Plus the option to buy additional holidays and spread the cost.

Join our team and discover the comprehensive benefits we offer by following the link below to explore all the exciting perks available to our employees.

Turning Point Benefits

 We reserve the right to close this advert early if we are able to appoint to the vacancy before the advertised closing date.

Turning Point

Attached documents TP Social Media and Content Lead AH July 2025.docx Apply