**Job Description :** **Job Title: Shopper Marketing Manager, Convenience and Drug** **Location: New York** **About Diageo** With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 dedicated people come together at Diageo to create the magic behind our much-loved brands. Join us and you’ll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you’ll build brands consumers love! We value each other and celebrate different perspectives. In our inclusive culture, you’ll have the backing needed to test new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let’s unlock a brighter, more exciting future together! **About the function: Marketing** Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviors, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture. **About the role:** As a Shopper Marketing Manager, you will drive the development and execution Shopper Marketing strategies and programming that drives brand growth for our Spirits portfolio at key accounts in the Convenience and Drug channels. The position is highly cross functional, and requires collaboration with internal and external teams to create impactful marketing programs that optimizes the shopper experience at retail. This role requires a strategic thinker with a deep understanding of shopper behavior, a passion for the spirits industry, and the ability to translate insights into impactful marketing initiatives. **Role Responsibilities:** + **Campaign Management:** Lead the design, execution, and evaluation of shopper marketing campaigns—including in-store promotions, digital activations, and point-of-sale materials—that captivate consumers, drive shopper conversion, and energize retail partners. Campaigns should be insight-driven, brand-aligned, and tailored to spark excitement across the retail landscape. + **Consumer Insights:** Use shopper insights and data analytics to identify trends, understand shopper behavior, and inform programming strategies. + **Budget Management:** Oversee budget allocation for shopper marketing programs, and ensuring efficient use of resources. + **Partnership Creation:** Proven ability to create strong cross category partnerships with a portfolio of brands + **Ideation Leadership:** Track record of bringing large scale creative ideas to life across multiple touch points of the consumer journey. + **Performance Tracking:** Monitor and analyze the effectiveness of shopper marketing programs, providing regular reports and recommendations for optimization. + **Market Trends:** Stay updated on industry trends, competitor activities, and emerging technologies to keep our shopper marketing strategies ahead of the curve. **Experience/skills required:** + **Industry Expertise:** 5+ years in shopper or trade marketing, ideally within spirits or CPG; Bachelor’s degree in Marketing, Business, or related field. + **Strategic & Commercial Acumen:** Proven success in leading shopper marketing campaigns, driving Key Performance Indicators, and delivering against commercial objectives. + **Analytical & Technical Skills:** Strong data interpretation skills (functional knowledge in Nielsen, IRI a plus); proficient in Microsoft Office and familiarity with marketing analytics platforms. + **Influence & Leadership:** Confident communicator with the ability to influence retailers and internal partners; self-starter who leads by example and takes ownership. + **Creative & Curious Mindset:** Thinks big and differently, stays ahead of trends, and brings innovative, compliant solutions to complex challenges. + **Agility & Collaboration:** Thrives in a fast-paced, multi-tasking environment; passionate about brands, shoppers, and working cross-functionally to deliver results. **Flexible Working Statement:** Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. **Diversity statement** : Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you! If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. **Worker Type :** Regular **Primary Location:** 3WTC **Additional Locations :** **Job Posting Start Date :** 2025-07-23 **Salary Range:** **Minimum Salary:** $110400 **Maximum Salary:** $184000 **_At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others._** **_(Benefits/perks_** **_listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location._** With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)