Job Description:
Position Title:
Sheba Brand Manager
Division:
Petcare Marketing
Location:
Tokyo
Reports to:
Sheba brand Manager
Date
2023 July
Job Level
POSITION SUMMARY
This position in charge of oversees brand and business management for Care & Treats(C&T) and Wet categories in Sheba brand:
This position owns responsibility to plan and execute strategies/activations for assigned categories both for short and mid-term business/brand achievement.
Not only fully leveraging existing products for enhancing brand and business, but this position also needs to lead product and go-to market strategy development in assigned categories from scratch.
Also, the position needs to collaborate with Local / Regional / Global cross-function team as category lead of Sheba brand with high engagement to achieve defined business objectives.
Needs minimum 3 years’ experience in FMCG Marketing or equivalent experience with strong achievement record. Needs strong communication skill in both Japanese and English.
2. MAJOR RESPONSIBILITY AREAS
List (at least six) brief statements that describe what the position is required to do.
Lead to plan and execute strategy to achieve short-term brand/business objectives for assigned categories.Manage P/L and brand health for assigned categories.Lead to create mid/long term growth strategy of assigned categories including new sub category creation, and pipeline development.Lead to plan and launch new products with winning propositions and go-to market strategies for assigned categories in the area where Sheba needs to win for future growth.Collaborate and support Sheba brand manager to plan total Sheba brand strategies from both short and mid-term perspectives.Manage relationship with internal/external key stakeholders as category lead of Sheba brand including agencies, global marketing team, and MJ management team.Support activations to enhance Marketing team’s engagement and performance with other marketing associates. Co-lead and Co-create activations to enhance cross functional WoW and engagement. Drive a Productive Way of Working-Seek, propose, and improve more effective and efficient ways of working in own area of responsibility in terms of when, where, and how to work.
-Identify opportunities and propose new and/or continuous improvement ideas where the team and the cross-functional team (e.g., project team) could work more effectively and efficiently together.
-Lead and drive changes by taking action, practicing, and being the catalyst
-Articulate and escalate challenges and/or issues that require support from upper managers.
-Drive Team Engagement and Talent Development:
Co-lead / Facilitate key team engagement activities to support the Line Manager.
Support the Line Manager in developing team members through activities such as peer assistance, coaching, and teaching.
3. DECISION MAKING AUTHORITY
List the key decisions that this position contributes to (use Recommend, Agree, Input, or Decide to describe the type of contribution)).
Agree with Sheba Brand Manager/Group Manager/Marketing Director /Leadership Team/ Global & Regional stakeholders on the category strategy and innovation.Agree with Sheba Brand Manager/Group Manager with objectives/KPI/Metrics of activations.Decide how to process activations to maximize output.Input and recommend total brand strategy to Sheba Brand Manager.Input learning and the best practices to Regional / Global communities.KEY WORKING RELATIONSHIPS
List the titles of individuals, departments and organisations with which you have the most frequent contact, and how frequently these contacts occur.
MOST FREQUENT CONTACTS
FREQUENCY OF CONTACT
NATURE OR PURPOSE
Mktg Team associates
Daily
To direct and supervise plan implementation and daily business operation.
Sheba Brand Manager
Daily
To align with strategy and plan. To have input & feedback from Total Business POV.
Group Manager
Marketing Director
As necessary base
To align with brand strategy and plan. To have input & feedback from Total Business, brand and Management/ Global / Regional POV
Cross Function Team
Daily
To discuss and align brand strategy and plan.
To co-lead team’s efficient WoW and building collaborative relationship to effectively implement the aligned plan.
Local Leadership Team & GM
As necessary base
To discuss & align Marketing Strategy and Innovation reco, that sig. impact local unit delivery
Communication & Media Agencies
As necessary base
To discuss and direct on activation implementation
Regional and Global Marketing communities / Stakeholders
As necessary base
To align, provide input on brand strategy, innovation and activation.
5. ACCOUNTABILITY DIMENSIONS
Indicate the significant numerical data that are applicable to your position. Use current year figures where known.
Number of Associates reporting directly to this position:
0
Number of headcounts within this position's control:
0
Financial Year budget for your Division (Department):
TBD
6. SKILLS & FUNCTIONAL COMPETENCIES
List the position specific skills and functional competencies that this position requires (e.g. Management Reporting; Financial Analysis; Negotiating skills etc)
Strategic Agility
Learning agility
Dealing With Ambiguity
Drive for Results
Managing Vision and Purpose
Developing Direct Reports and Others
Motivating Others
Develop and deliver innovation
7. ANY OTHER REQUIREMENTS FOR THE POSITION
Domestic and Oversea business trip is required as necessary base
This position would be required to come to the TOK（OSA) office a maximum two days per week (less than 50% of the month) when required.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.