Overview Are you passionate about crafting digital experiences that resonate with global audiences? Join our dynamic marketing team as a Senior Web Content Specialist and help shape the voice of our brand online. In this role, you’ll collaborate with cross-functional teams to develop and optimize web content that aligns with our brand strategy, enhances user experience, and drives engagement across customer journeys. Responsibilities + Develop and update web content using the global web content strategy to engage customers and site visitors. + Collaborate with stakeholders, creatives, and SMEs to ensure content aligns with brand, UX, and customer journey goals. + Plan SEO strategies including keyword research and metadata integration. + Guide marketing teams on content best practices and ensure consistency across platforms. + Monitor analytics dashboards and recommend content improvements to boost traffic and engagement. + Ensure compliance with legal, regulatory, and brand guidelines. + Participate in creative brainstorming, project planning, and feedback loops. + Provide coaching or training to team members and contribute to process improvements. + Manage multiple projects with limited supervision while maintaining high quality and productivity. Qualifications + Bachelor’s degree in English, Journalism, Communications, Media, Marketing, or a related field. + Minimum 5 years of experience developing digital web content in a fast-paced, results-driven environment. + Strong writing and editing skills with attention to grammar, detail, and brand voice. + Experience collaborating with UX designers and digital marketers. + Knowledge of SEO, analytics, and digital marketing strategies. + Familiarity with regulated industries and adapting content to meet compliance standards. + Experience with WordPress or similar CMS platforms is a plus. + Excellent organizational, communication, and problem-solving skills. + Ability to work independently and collaboratively across departments. Requisition ID2025-16744 Posting Date1 month ago(6/4/2025 9:17 AM) Job Location(s)Bloomington IN United States Job LocationsUS-IN-Bloomington Position TypeFull Time CompanyCook Inc - Bloomington CategoryMarketing