New York, NY, 10176, USA
1 day ago
Senior Vice President, Media Strategy and Planning
**Company description** With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more. **Overview** The SVP, Media Strategy and Planning leads the media strategy team for a large telecommunications client. This person manages a team and is responsible for strategic media discussions. They share in the responsibility of providing account leadership in partnership with key subject matter experts (Media, Search, Data, SEO) to drive media and marketing solutions for client. This role is a hybrid of client service and account management and works to bridge the strategic account relationship with the campaign strategy and execution being delivered by the team. **Responsibilities** + Serves as a senior lead on client's business and oversees all aspects of the account + Responsible for account oversight and developing, implementing, and driving strategy to advance client's business + Brings thought-leadership and new perspective with deep understanding of omni-channel customer experience and ability to manage associated downstream, cross-channel campaign executions + Demonstrates success in building/leading a scaled brand and performance strategy, planning, and research capability in an agency environment with evidence of breakthrough innovation across these teams + Deep understanding of the research methodologies that underpin these insights and demonstrate success in motivating a team to uncover/expand upon them to help drive industry-leading innovation + Directs the long-range planning and development of campaigns to ensure best use of organizational resources + Acts as a catalyst to spark curiosity and innovation within the team and across all lines of business in the client portfolio + Responsible for budgeting, controlling costs, planning and scheduling around cost concerns + Drives best in class insight, data-informed strategy, and innovation + Provides staffing recommendation and daily supervision + Ensures connectivity with all relevant internal and external stakeholders in the US and globally (as needed) + Participates in new business efforts including development of new business opportunities and new business pitches (as needed) **Qualifications** + B.A. or B.S., preferably in Marketing, Advertising, or related field + 15+ years of experience in media strategy and planning, primarily in performance roles + 10+ years of digital/performance media experience, with preference for strategy roles + 6+ years of prior staff management experience + Proven ability to lead, provide strategy/vision, and implement/execute leadership + Demonstrated experience leading major client businesses and/or client strategy for large accounts which resulted in client growth and satisfaction **Additional information** Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: + Paid Family Care for parents and caregivers for 12 weeks or more + Monetary assistance and support for Adoption, Surrogacy and Fertility + Monetary assistance and support for pet adoption + Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance + Tuition Assistance + Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more + Matching Gifts programs + Flexible working arrangements + 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) + Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Compensation Range: $176,700 - $288,765 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/31/25. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Check us out on Vimeo. (https://vimeo.com/779716739)
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