Overview As the Paid Media Senior Specialist specializing in Paid Social and Programmatic Display at JCPenney, you will be a vital member of the marketing team responsible for driving brand awareness, consideration, engagement, and traffic. Your focus on paid social and programmatic display advertising will play a crucial role in shaping our paid media strategies and reaching our target audience effectively. Responsibilities Strategy Development: Collaborate with the marketing team to develop paid media strategies that align with brand objectives and target audience insights, with a strong emphasis on paid social and programmatic display channels Campaign Execution: Execute end-to-end paid social and programmatic display campaigns, including campaign setup, creative development, audience targeting, and ongoing optimization Paid Social Expertise: Leverage your deep understanding of paid social platforms (e.g., Meta, TikTok, Pinterest, etc) to create engaging ad creatives, set up audience segments, and manage campaign budgets effectively Programmatic Display Proficiency: Use programmatic advertising platforms to manage and optimize display campaigns across various networks, ensuring high-quality ad placements and performance Lead all co-op paid media opportunities by working collaboratively with teams such as product marketing and creative Data-Driven Insights: Analyze campaign performance data to identify trends, opportunities, and areas for optimization. Use data insights to inform strategic decisions and maximize campaign effectiveness Collaboration: Coordinate closely with creative teams to develop compelling ad creatives that resonate with the target audience and align with brand messaging Testing and Experimentation: Design and implement A/B testing strategies Budget Management: Manage allocated budgets for paid social and programmatic display campaigns, ensuring efficient spending and delivering strong ROI Reporting: Generate regular reports detailing campaign performance, key metrics, insights, and recommendations for improvement Qualifications Bachelor's degree in Marketing, Advertising, or a related field 1-3 years of experience in digital marketing, specializing in paid social and programmatic display advertising Proficiency in paid social platforms, programmatic advertising platforms, and data analytics tools Solid understanding of brand building marketing strategies and audience targeting Creative mindset with the ability to develop impactful ad creatives and messaging Strong analytical skills, comfortable interpreting data to optimize campaigns Excellent communication skills and ability to work collaboratively in a team environment Pay Range USD $54,000.00 - USD $87,000.00 /Yr.