What You’ll Do

You will own the product strategy and roadmap for Converse’s digital commerce platforms, including WeChat Mini Program, Tmall, JD, and Douyin. You’ll work cross-functionally with designers, developers, business stakeholders, and external vendors to deliver seamless, consumer-first digital experiences that drive business growth.

Key Responsibilities

Product Strategy & Planning

Define and own the product roadmap for Converse’s e-commerce platforms.Conduct user research and competitor analysis to inform product planning and optimize the user journey.Align product initiatives with business goals and consumer needs.

Experience Design & Execution

Collaborate closely with UX/UI designers to craft intuitive, mobile-first shopping experiences.Lead end-to-end product execution, from concept through launch.Ensure timely delivery and high-quality outcomes across all digital touchpoints.

Data & Optimization

Define and track key performance indicators (KPIs) to measure product success.Analyze product performance and consumer behavior to iterate and optimize the user experience.

Stakeholder & Vendor Management

Communicate product strategy, priorities, and progress clearly with cross-functional teams.Manage external vendors and development agencies, ensuring alignment with product vision and timelines.Collaborate and negotiate with stakeholders across business, marketing, operations, and tech to balance business and user needs.

Market Awareness

Stay informed on digital commerce trends, platform capabilities, and innovations within the China market.

Who You Are

5+ years of experience in digital product management, preferably in e-commerce or mobile-first platforms.Proven experience managing China digital ecosystems (WeChat, Tmall, JD, Douyin).Strong understanding of consumer behavior, user journey design, and business strategy in digital commerce.Skilled in roadmap planning and prioritization frameworks.Experience conducting user and market research to inform product decisions.Strong analytical skills with the ability to define KPIs, interpret data, and drive decisions.Excellent communication and stakeholder management skills.Experience working with UX/UI teams and external vendors.Proficient in English at a working professional level