Job Title: Senior Social and Influencer Executive - Ponds (Brand Building) Work Location: Mumbai HO Function/BU: Beauty & Wellbeing, Marketing Role Description: Building Pond’s as a social first Masterbrand through Platform and Pulse: + Campaign ideation & execution to bring alive Brand BCI through the lens of science and expertise- ideate long-term IPs for social + Ownership of brand’s social presence: Craft and execute always-on campaign-led social content strategies. Develop an ownable visual playbook for each platform segment. + Design full-funnel influencer programs - build brand relationships, identify and activate topical and trending formats. Identify and leverage relevant consumer cohorts on socials to meaningfully embed the brand in social and culture. + Ownership of key KPIs such as reach, engagement, and earned media to move up the brand’s BESS score. + Work with stakeholders- agencies, creatives, brand teams to bring alive the brand strategy on social. Key Skills: Social first creative thinking, Influencer marketing experience, content strategy and planning, Owner mindset, Cross-functional Collaboration, and most importantly, Consumer obsession. Job Category: Marketing Job Type: Full time Industry: