General Information Locations: Shanghai, Shanghai, China 
Role ID 209471 Worker Type Regular Employee Studio/Department Global Publishing - APAC Work Model Hybrid Description & Requirements Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The Senior Publishing Manager, China Entertainment will report to the Head of Entertainment Publishing.

Responsibilities:

1. Market & Product Research

You will monitor China and global casual game market trendsYou will analyze genre evolution paths and gameplay innovation trendsYou will maintain product benchmarking databases

 

2. Product Strategy Development

You will deconstruct core game loops and meta systems of successful titlesYou will develop product evaluation frameworks and design best practices

 

3. Cross-regional Coordination

You will lead agreement between global development and China publishing teamsYou will manage localization processes including cultural adaptation

 

4. Data-driven Decision Making

You will integrate market data, operational metrics and competitor intelligenceYou will establish product health monitoring systems

 

5.Executive Reporting

You will produce professional research reports and presentationsYou will present recommendations to senior leadership

 

Qualifications:

5+ years in the game industry with full product lifecycle experienceSeep understanding on difference between western culture and eastern cultureProduct deconstruction and capabilitiesProficient in tools and methodologiesExcellent collaboration skillsNative Chinese and fluent business English

 

Main Differentiators

• Global perspective with local execution

• Data-driven approach

About Electronic ArtsWe’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law. LinkedInID 1449