Toronto, ON, M5R 1A6, CAN
10 hours ago
Senior Project Manager, CRM
**Company description** Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more. **Overview** We are looking for a detail-oriented, client-facing individual responsible for the end-to-end project management of CRM campaigns and initiatives. This role will serve as the connective tissue between Marketing, Creative, Product, and Development to deliver project excellence across the client’s CRM ecosystem. The Senior Project Manager will have a strong understanding of the creative process from brief through to production to ensure CRM and digital projects are executed on time, on budget, and to the highest quality. You will help lead project schedules, resources, and workflows on a variety of CRM-related initiatives such as email programs, customer journey builds, and campaign optimization while supporting broader production needs like web assets and digital content. You’ll bring a strong operational mindset, experience in agile and traditional workflows, and the ability to work cross-functionally across disciplines. **Responsibilities** + Manage and motivate multidisciplinary teams in a fast-paced, multiple-project environment + Responsible for coordinating CRM campaigns and initiatives from initiation through planning, production, QA, deployment, and reporting + Maintain timelines, resourcing, budgets, and workback schedules across both CRM and broader digital deliverables + Collaborate closely with internal teams including account, strategy, creative, analytics, and development to ensure alignment and timely delivery + Act as primary contact for daily communication with clients and partners for project status and approvals + Proactively monitor work progress, flag risks, and remove blockers + Support sprint planning, agile ceremonies, and day-to-day campaign workflow for CRM-specific projects + Maintain documentation including briefs, timelines, estimates, status trackers, and deployment logs + Ensure all CRM work follows compliance and legal approvals, and is properly routed through tools such as PAAB, Veeva, or client-specific systems + Partner with the broader PM team to identify resourcing gaps and collaborate on prioritization + Monitor and reconcile actual vs. estimated hours, ensuring accurate reporting on budget status + Help foster a culture of collaboration, accountability, and continuous improvement **Qualifications** + 4+ years of experience in a project management role, preferably in an agency or CRM marketing environment + Experience delivering CRM campaigns including email, SMS, and journey-based marketing tactics + Working knowledge of deployment platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, or similar tools + Understanding of email development workflows and best practices (HTML, Liquid, QA/testing, responsive design) + Experience working in agile, waterfall, and hybrid environments, including sprint and standup facilitation + Ability to manage multiple concurrent projects and prioritize in a fast-paced, deadline-driven setting + Proficiency with project management tools such as JIRA, Smartsheet, Workfront, or similar + Strong organizational, communication, and stakeholder management skills + Collaborative mindset with the ability to manage without authority + Certification such as PMP, Six Sigma, etc is an asset + Experience in PAAB-regulated environments or pharma advertising is considered an asset **Additional information** Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.
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