Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.
Job overview and responsibilities
As the Senior Program Manager of Digital Marketing Operations, the role will oversee the technical strategy and operations of key marketing channels, including email, SMS, push notifications, united.com, mobile app and Kiosks. This role is responsible for designing and optimizing end-to-end workflows, integrating marketing systems, and driving platform-level automation to support scalable, high-impact campaign delivery. This individual will manage a team focused on digital transformation, delivery enablement, and operational efficiency. This role is critical in driving operational reliability, technical innovation, and the seamless execution of high-volume, omnichannel marketing campaigns.
Digital Marketing Operations Leadership and Team Management: Lead and mentor a cross-functional team of digital publishers, front-end developers, campaign operations managers and digital marketing managers to oversee the full engineering lifecycle of campaign operations across key digital marketing channels—emails, SMS, push notifications, united.com, mobile app and Kiosks by incorporating personalized strategies to drive customer engagement and improve ROI.Cross-Functional Partnership: Collaborate with diverse teams, including Strategy, Design, CMS (Content Management System), Data Engineering, Targeted Marketing, Analytics and Digital Technology to drive alignment on data architecture, platform infrastructure and campaign logic, and ensure the successful execution of digital marketing campaigns and strategies by working closely with the portfolio lead in Digital Technology.Tool Management: Oversee the integration, management and optimization of marketing / advertising technology platforms (CMS, Bynder, Salesforce, Jira, etc.) to enhance workflow efficiency, scalability, performance, and campaign effectiveness while collaborating with stakeholders to ensure adoption and continuous improvements.Digital Transformation Delivery Enablement: Lead the research, analysis, evaluation, and implementation of new marketing technologies, automation frameworks, and project management platforms to enhance marketing and content lifecycle development across all digital channels.NOTE: This position provides a hybrid work arrangement including approximately 50% of the time spent working onsite at our Chicago office location and 50% remotely.
Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.
Job overview and responsibilities
As the Senior Program Manager of Digital Marketing Operations, the role will oversee the technical strategy and operations of key marketing channels, including email, SMS, push notifications, united.com, mobile app and Kiosks. This role is responsible for designing and optimizing end-to-end workflows, integrating marketing systems, and driving platform-level automation to support scalable, high-impact campaign delivery. This individual will manage a team focused on digital transformation, delivery enablement, and operational efficiency. This role is critical in driving operational reliability, technical innovation, and the seamless execution of high-volume, omnichannel marketing campaigns.
Digital Marketing Operations Leadership and Team Management: Lead and mentor a cross-functional team of digital publishers, front-end developers, campaign operations managers and digital marketing managers to oversee the full engineering lifecycle of campaign operations across key digital marketing channels—emails, SMS, push notifications, united.com, mobile app and Kiosks by incorporating personalized strategies to drive customer engagement and improve ROI.Cross-Functional Partnership: Collaborate with diverse teams, including Strategy, Design, CMS (Content Management System), Data Engineering, Targeted Marketing, Analytics and Digital Technology to drive alignment on data architecture, platform infrastructure and campaign logic, and ensure the successful execution of digital marketing campaigns and strategies by working closely with the portfolio lead in Digital Technology.Tool Management: Oversee the integration, management and optimization of marketing / advertising technology platforms (CMS, Bynder, Salesforce, Jira, etc.) to enhance workflow efficiency, scalability, performance, and campaign effectiveness while collaborating with stakeholders to ensure adoption and continuous improvements.Digital Transformation Delivery Enablement: Lead the research, analysis, evaluation, and implementation of new marketing technologies, automation frameworks, and project management platforms to enhance marketing and content lifecycle development across all digital channels.NOTE: This position provides a hybrid work arrangement including approximately 50% of the time spent working onsite at our Chicago office location and 50% remotely.
What’s needed to succeed (Minimum Qualifications):Bachelor’s degree in Information Technology, Engineering or related field7 years relevant experience2 years experience in Marketing / Advertising Technology or Marketing Operations2 years experience in Customer Data and Identity solutions5 years of program management experience5 years experience leading a teamAdaptabilityAbility to build strategic working relationshipsExperience developing othersPrevious experience facilitating change in the workplaceTime Management, planning and organizational skillsStrategic Decision Making skillsAbility to manage conflictProgram management experience in an Agile environmentMust be legally authorized to work in the United States for any employer without sponsorshipSuccessful completion of interview required to meet job qualificationReliable, punctual attendance is an essential function of the positionWhat will help you propel from the pack (Preferred Qualifications):Master’s degreeSalesforce CertificationPMP/ SAFe Scrum Master certificationExperience with tools like Bynder, Jira, and SalesforceAirline experienceExperience in delivering customer-facing productsNegotiating contractsCustomer focusWhat’s needed to succeed (Minimum Qualifications):Bachelor’s degree in Information Technology, Engineering or related field7 years relevant experience2 years experience in Marketing / Advertising Technology or Marketing Operations2 years experience in Customer Data and Identity solutions5 years of program management experience5 years experience leading a teamAdaptabilityAbility to build strategic working relationshipsExperience developing othersPrevious experience facilitating change in the workplaceTime Management, planning and organizational skillsStrategic Decision Making skillsAbility to manage conflictProgram management experience in an Agile environmentMust be legally authorized to work in the United States for any employer without sponsorshipSuccessful completion of interview required to meet job qualificationReliable, punctual attendance is an essential function of the positionWhat will help you propel from the pack (Preferred Qualifications):Master’s degreeSalesforce CertificationPMP/ SAFe Scrum Master certificationExperience with tools like Bynder, Jira, and SalesforceAirline experienceExperience in delivering customer-facing productsNegotiating contractsCustomer focus