The Senior Program Manager, Content and Events is responsible for developing and executing content strategy while managing content operations for AWS internal events and executive communications. This role plays a crucial part in shaping internal messaging, supporting executive communications, and ensuring engaging content experiences across AWS internal events. They work closely with stakeholders across AWS to develop compelling content strategies that align with organizational objectives while maintaining operational excellence in event execution. They play a pivotal role in orchestrating all aspects of internal event content strategy and operations, ensuring cohesive messaging and high-quality content experiences. They establish best practices, drive innovation, and maintain the highest standards in both strategic planning and content delivery.

This position requires expertise in both event programming and content operations, combining strategic thinking with operational excellence. The ideal candidate will excel at quickly absorbing complex information and transforming it into compelling content that resonates with executive and global audiences. You will build and maintain relationships across Marketing, Sales, Global Services and Executive Leadership, ensuring consistent delivery of impactful messaging and connecting strategic threads across all events.

Success in this role requires program management capabilities, exceptional stakeholder management skills, and proven experience in content strategy and operational delivery. You should be comfortable operating in a fast-paced environment, managing multiple concurrent workstreams, and adapting quickly to changing priorities. This role demands attention to detail, creative problem-solving, and the ability to influence. Up to 20% travel required.

Key job responsibilities
Strategic Leadership & Content Development
* Develop content strategies for internal AWS events
* Partner with executives on internal communications
* Define content governance and editorial guidelines
* Enhance internal messaging and employee engagement
* Develop strategic narratives and messaging frameworks
* Align content with organizational objectives

Content Operations Management
* Oversee content workflows: planning, scheduling, catalog management
* Manage speaker programs and support
* Implement content operations best practices
* Drive operational efficiency improvements
* Manage content technology vendors and stakeholders
* Conduct post-event analysis and implement improvements
* Develop process documentation and training materials

Cross-functional Leadership
* Ensure messaging alignment with executive communications
* Collaborate on consistent content strategy across events
* Partner on run-of-show and technical requirements
* Collaborate on visual and interactive elements
* Lead content operations teams
* Build relationships with key stakeholders
* Drive innovation in content delivery

Content Technology & Analytics
* Oversee content management systems
* Define technical requirements with Event Technology
* Develop and track content performance metrics
* Analyze data to optimize content and engagement
* Implement automation tools to streamline workflows
* Create comprehensive event documentation

A day in the life
Content is the foundation of what we do. Content is how we directly communicate with our customers, influence industry narratives, and cultivate meaningful integrated experiences. It serves as the bridge that connects our organization with audiences, shaping perceptions, driving engagement, and facilitating learning and growth on AWS. Content plays a pivotal role in shaping industry trends and conversations. It introduces new perspectives, challenges conventional thinking, and inspires innovation. Content should spark discussion, encourage collaboration, and contribute to the evolution of the industry.

About the team
Our team is dedicated to creating bar-raising content experiences across AWS events. We are a collaborative group of strategic thinkers, content visionaries, and event experts who work together to develop and deliver engaging, impactful content that resonates with audiences industry-wide and worldwide. We are experts at aligning content initiatives with broader business goals. We lead the content arm of AWS highest tiered event series, manage complex content operations, and ensure exceptional execution from strategy to delivery.

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