Description The Senior Program Manager, Content and Events is responsible for developing and executing content strategy while managing content operations for AWS internal events and executive communications. This role plays a crucial part in shaping internal messaging, supporting executive communications, and ensuring engaging content experiences across AWS internal events. They work closely with stakeholders across AWS to develop compelling content strategies that align with organizational objectives while maintaining operational excellence in event execution. They play a pivotal role in orchestrating all aspects of internal event content strategy and operations, ensuring cohesive messaging and high-quality content experiences. They establish best practices, drive innovation, and maintain the highest standards in both strategic planning and content delivery. This position requires expertise in both event programming and content operations, combining strategic thinking with operational excellence. The ideal candidate will excel at quickly absorbing complex information and transforming it into compelling content that resonates with executive and global audiences. You will build and maintain relationships across Marketing, Sales, Global Services and Executive Leadership, ensuring consistent delivery of impactful messaging and connecting strategic threads across all events. Success in this role requires program management capabilities, exceptional stakeholder management skills, and proven experience in content strategy and operational delivery. You should be comfortable operating in a fast-paced environment, managing multiple concurrent workstreams, and adapting quickly to changing priorities. This role demands attention to detail, creative problem-solving, and the ability to influence. Up to 20% travel required. Key job responsibilities Strategic Leadership & Content Development * Develop content strategies for internal AWS events * Partner with executives on internal communications * Define content governance and editorial guidelines * Enhance internal messaging and employee engagement * Develop strategic narratives and messaging frameworks * Align content with organizational objectives Content Operations Management * Oversee content workflows: planning, scheduling, catalog management * Manage speaker programs and support * Implement content operations best practices * Drive operational efficiency improvements * Manage content technology vendors and stakeholders * Conduct post-event analysis and implement improvements * Develop process documentation and training materials Cross-functional Leadership * Ensure messaging alignment with executive communications * Collaborate on consistent content strategy across events * Partner on run-of-show and technical requirements * Collaborate on visual and interactive elements * Lead content operations teams * Build relationships with key stakeholders * Drive innovation in content delivery Content Technology & Analytics * Oversee content management systems * Define technical requirements with Event Technology * Develop and track content performance metrics * Analyze data to optimize content and engagement * Implement automation tools to streamline workflows * Create comprehensive event documentation A day in the life Content is the foundation of what we do. Content is how we directly communicate with our customers, influence industry narratives, and cultivate meaningful integrated experiences. It serves as the bridge that connects our organization with audiences, shaping perceptions, driving engagement, and facilitating learning and growth on AWS. Content plays a pivotal role in shaping industry trends and conversations. It introduces new perspectives, challenges conventional thinking, and inspires innovation. Content should spark discussion, encourage collaboration, and contribute to the evolution of the industry. About the team Our team is dedicated to creating bar-raising content experiences across AWS events. We are a collaborative group of strategic thinkers, content visionaries, and event experts who work together to develop and deliver engaging, impactful content that resonates with audiences industry-wide and worldwide. We are experts at aligning content initiatives with broader business goals. We lead the content arm of AWS highest tiered event series, manage complex content operations, and ensure exceptional execution from strategy to delivery. ABOUT AWS: Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Basic Qualifications - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience communicating results to senior leadership - Experience communicating results to stakeholders Preferred Qualifications - Experience driving direction and alignment with large cross-functional teams and agency partners - Experience building, executing and scaling cross-functional marketing programs Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.