Singapore, Singapore
12 hours ago
Senior Product Marketing Specialist, Content Creation

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

We are seeking a passionate and strategic Senior Product Marketing Specialist to lead global product marketing efforts for Razer's Content Creation category. This includes products such as microphones, webcams, lighting accessories, headphones and other creator-focused gear including collaborations with external brands.

The role will focus on developing and executing go-to-market strategies, driving product development and positioning, and supporting business initiatives to achieve growth and brand leadership in the creator ecosystem on the global scale.Own the end-to-end product marketing strategy for the Content Creation & Streaming categoryDevelop compelling product positioning, messaging, and value propositions tailored to creators and streamersPlan and execute global go-to-market campaigns in collaboration with cross-functional teams (Product Engineering, Global and Regional Marketing, Sales, and Partnerships)Analyze market trends, customer insights, and competitive landscape to inform product strategy and marketing plansManage product launch timelines, marketing assets, and campaign performance trackingCollaborate with external partners and brands on co-branded product initiativesSupport life cycle marketing efforts to drive adoption, engagement, and retention

Pre-Requisites :Minimally 3 - 5 years of experience in product marketing, preferably in consumer electronics, content creation, or gamingStrong understanding of the creator economy and streaming platforms (e.g., Twitch, YouTube, TikTok)Proven track record of successful product launches and marketing campaignsExcellent communication, project management, and analytical skillsPassion for gaming, content creation, and emerging tech trendsCan work independently, prioritize, and handle multiple tasks and projects concurrentlyPreferred experience in working in a Global company with multiple stake holders across different countries and time zones

Are you game?

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