Taguig City, PHL
18 hours ago
Senior Product Manager (OTC)
**Key Areas of Accountability** + Develop Brand Marketing Strategy and Programs for both Direct-to-Consumer and Professional Support for total Vitamins portfolio to drive growth, distribution, visibility, and strong consumer & professional communications + Drive OTC performance through continuous data analysis, consumer insighting and budget tracking i.e., market and competitive analysis, identification of gaps and opportunities, sales tracking, synthesis of insights from market research, A&P tracking + Manage operational activities for the portfolio/ brands such as financial forecasting, overseeing supply, inventory and availability, artwork or packaging changes, SKU rationalization, phase-in/phase out, pricing initiatives + Work closely with digital manager, third party agencies and cross functional stakeholders to develop and execute commercial plans for OTC + Support the long-term OTC strategy and help shape new business/ new product initiatives by working closely with business development team and other internal stakeholders in Abbott Philippines, APAC and Global + Take the lead in new product launches for OTC **Job Specification** **Knowledge & Experience:** + Managerial experience in sales/marketing. + Insight into internal and external customers + Business Development + Digital marketing **Competencies required:** + Must have intense attention to details, able to work in a team environment, good organizational skills, and has a multi- tasking ability + Strong insighting and communication skills + Influencing and Leadership Skills + Project management + Strong analytical skills + Strategic thinking + Influencing Skills + Basic knowledge in sales and trade + Basic knowledge in digital marketing + Presentation and Negotiation Skills **Minimum Qualification:** + College education - preferably Marketing or Business Management Graduate + With at least 3 years marketing experience preferably in FMCG or OTC-driven companies + Exposure in business development and digital marketing An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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