Join one of the fastest-growing Retail Media Networks and help advertisers connect with millions of customers through privacy-forward, high-performance audience solutions. Best Buy Ads empowers brands to activate across a vibrant ecosystem—online, in-store, and beyond. 

As a Senior Product Manager – Audience & Privacy, you will lead the strategy, development, and optimization of audience products across Best Buy Ads. This includes segmentation, targeting, and clean room activation using privacy-compliant, identity-backed solutions like LiveRamp. You’ll drive outcomes that enhance match rates, scalability, and media performance—serving both advertisers and internal stakeholders. This is a high-impact role with end-to-end ownership, cross-functional collaboration, and a direct line to results. 

This role is remote eligible, which means you would work virtually from home or another non-Best Buy location.

What you'll doDefine and drive the product vision and roadmap for audience solutions across RMN channels Lead audience creation, segmentation, and activation within clean rooms (e.g., LiveRamp, Habu) Enable compliant, identity-backed targeting using pseudonymous IDs (e.g., RampID) Translate business and partner needs into actionable product requirements Partner with Engineering, Data Science, and UX to build performant, scalable tools Support monetization and distribution of audiences across platforms (e.g., The Trade Desk, DV360) Align clean room workflows for both activation and measurement Monitor and improve match rates, audience performance, and operational efficiency Educate internal teams on custom vs. standard segments and campaign best practices Ensure readiness for evolving privacy regulations and data usage standards Serve as a subject matter expert in partner engagements and internal communications Basic qualifications4+ years of product management experience in AdTech, MarTech, or Retail Media3+ years of experience owning product strategy and roadmap in a data- or audience-driven domain2+ years of hands-on experience activating audiences through clean rooms (e.g., LiveRamp, Habu)2+ years of experience working with identity-based targeting solutions (e.g., RampID, hashed emails)Proven ability to lead cross-functional teams and manage complex stakeholder needsAbility to define metrics, analyze performance data, and drive continuous improvementExcellent written and verbal communication skillsBachelor's degree or equivalent experience in marketing or retail media, programmatic media and advertising with advanced level of experience in ad server technologyPreferred qualificationsExperience integrating with DSPs or onboarding platforms (e.g., The Trade Desk, SA360) Familiarity with digital media buying strategies and audience funnel planning Exposure to privacy frameworks (e.g., CCPA, GDPR) and their impact on advertising What’s in it for you
We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.

Our benefits include:Competitive pay and PTO packageGenerous employee discountPhysical and mental well-being supportRobust benefit packageAbout us
As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™

Best Buy is an equal opportunity employer.