Senior Product Education Writer | 12 Month Fixed-Term Contract
Lululemon Athletica
who we arelululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about this team
You’ll help us craft product descriptions for our athletic apparel and accessories’ packaging and online product description pages (PDPs). Not only are your words a voice for our products, they’re also a voice for the brand so we’re looking for someone who can blend creativity with technical prowess. You’ll bring passion, enthusiasm, and experience to the work, while still being open to learning and growing. To understand a product’s full story, we work with everyone from legal and compliance, to merchants and designers, to brand and visual merchandising. You’re a writer, a researcher, a creative, an interviewer, and a problem solver.
Additional Notes
Authorization to work in Canada is required for this role.
Compensation and Benefits Package lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $81,500-$107,000 CAD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:Extended health and dental benefits, and mental health plans Paid time off Savings and retirement plan matching Generous employee discount Fitness & yoga classes Parenthood top-up Extensive catalog of development course offerings People networks, mentorship programs, and leadership series (to name a few) Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
#LI-mquinton
about this team
You’ll help us craft product descriptions for our athletic apparel and accessories’ packaging and online product description pages (PDPs). Not only are your words a voice for our products, they’re also a voice for the brand so we’re looking for someone who can blend creativity with technical prowess. You’ll bring passion, enthusiasm, and experience to the work, while still being open to learning and growing. To understand a product’s full story, we work with everyone from legal and compliance, to merchants and designers, to brand and visual merchandising. You’re a writer, a researcher, a creative, an interviewer, and a problem solver.
a day in the life
Write clear, persuasive, and technically flawless copy within a defined brand tone of voice for our seasonal Why We Made This product descriptions for our apparel, accessories, and other special projects Write seasonal descriptive names for products Proof seasonal artworks for packaging (including dielines, and illustration copy); collaborate on packaging hierarchies with managing editorTranslate nuanced product and innovation terminology into language that is clear and engagingIncorporate feedback from Managing Editor, peers, and partners with a positive attitudeTake initiative to create proactive solutions; presenting solutions in polished formats (presentations, Miro boards) and in dialogue with leaders Maintain and track accurate content in internal organization systems Facilitate cross-functional meetings to learn about our products so you can write about and name themUnderstand the structure of the brand’s identity—paying special attention to how visual and verbal executions come together to create a holistic in-person and e-commerce retail experienceWork in close-knit partnerships with various cross-functional partnersBe a subject matter expert for all things product to partners across the businessConsider the guest’s journey, whether they’re in store or onlineMentor, train, and ideate with other team membersAssist Managing Editor with reviewing and editing work, as neededqualifications
6+ years of professional copywriting and/or product education writing experienceMust have a portfolio of work demonstrating original ideas and strong copy across various media Bachelor’s degree or equivalent experience in a related field (e.g. English, creative writing, journalism, marketing, etc.) requiredExpert-level technical writing skills, including advanced knowledge of grammar, syntax, and punctuation, as well as experience using organizational style guidesExpertise adapting copy for print and e-commerce settings, including advanced knowledge of SEO best practicesProven ability to ideate, communicate, develop, and deliver final product both independently and in collaborative team settingsHighly proficient working with content management systems and spreadsheets to store, organize, and deliver written informationAbility to work on concurrent projects and timelines and effectively juggle diverse writing demandsComfortability working on a “Go-to-Market” calendar timelineA self-starter with excellent communication skills, who's able to lead bodies of work and identify optimization potential within their workstreamsA passion to keep up to date with the latest industry trends, including global cultural and linguistic sensitivity, and evolve their expertise within the product education spaceIncredible accuracy and attention to detail Extraordinary communication skills and a meticulous eye for detailA natural leader who takes initiativeAdvanced knowledge of writing, grammar, and punctuationA passion for productYou think globally and look to understand how your work may impact other marketsYour keen to create efficienciesYou have strong documentation skills (things change over seasons and we need to keep track)Demonstrated ability to strategize and present proposals clearly to peers and leaderswho you are
You bring positive energy and diplomacy to everything you create and everyone you meetYou work well within a team and crave feedbackYou’re a strategic problem solver who’s self-motivated, productive, and efficientYou’re passionate about communication and technology and stay on top of current trendsYou have sharp attention to detail and are a champion of consistencyYou thrive in a fast-paced environment and are able to balance multiple seasons in different calendar tracksYou’re technically savvy and can work in systems like Flex PLM, Miro, Office Suite, and ExcelAdditional Notes
Authorization to work in Canada is required for this role.
Compensation and Benefits Package lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $81,500-$107,000 CAD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:Extended health and dental benefits, and mental health plans Paid time off Savings and retirement plan matching Generous employee discount Fitness & yoga classes Parenthood top-up Extensive catalog of development course offerings People networks, mentorship programs, and leadership series (to name a few) Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
workplace arrangement
In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.
#LI-mquinton
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