Lead and shape the premium segment of beer and beyond-beer category development through sustainable growth, superior brand power, breakthrough communication, and first-in-market innovative products and experiential solutions, while building the bench strength of local marketing talents for HVN.

 

Key Responsibilities:

Performance & strategic development

Portfolio performance monitoring, reporting & strategic implications Portfolio’s annual ICP & AP lead Portfolio quarterly Business Reviews (BU ICP) lead Portfolio strategic research needs identification & liaison with CMI/Global Heineken® Masterbrand transition oversee & guideline development Ensure total premium team are engaged and delivered strategy through campaigns/ initiative.

Break-through communication & Campaign management

Winning communication strategy (data-driven, researched-based, continuously learned) Campaigns development, planning & delivery on-time in-full Media plan, media buy strategy, PR and control all media sources Effective IMC development Campaigns performance review, continuous learnings & strategic implication Drive Marketing Mix, Touchpoint selection, Sponsorship, and other Marketing effectiveness tools Portfolio communication research Regional tailor-made communication if any

Incubation growing, learnings & innovation development

Heineken® 0.0, Strongbow & Edelweiss commercial & campaign performance management, reporting, continuous learnings & strategic implications Portfolio brand innovation initiatives management (stage/gate, integrated planning, oversees commercial deployment, measurements, learnings & conclusions) Portfolio Innovation research

Resources planning & allocation

Portfolio resources allocation, integrated tracking & optimization recommendation ABTL investment & touchpoints efficiency and prioritization

People & culture development: Cultural building in accordance with HEINEKEN values

Job requirements

Bachelor’s or master’s degree Minimum of 3-5 years of Marketing Manager position and extensive experience in Marketing, Brand Management, and commercial leadership within MNCs, ideally in the FMCG sector. Proven success in managing brands and campaigns driven by consumer insights, creative excellence, and innovation. Expertise in crafting integrated commercial and communication plans that deliver measurable ROI and tangible business results. Experience managing brands across their lifecycle (innovation, incubation, high growth, maturity) and navigating complex geographic dynamics. Proficiency in digital marketing and multichannel campaign execution. Proficiency in industry, brands and consumers research, analytics and insights generation Strong analytical and strategic thinking, with solid business acumen. Exceptional stakeholder engagement skills, with the ability to collaborate internally (global/local cross functions) & externally (agencies/partners). Proficiency in resource planning and efficient allocation of large-scale investments. People-oriented & transversal leadership. Integrity, transparency & open-mindedness.