Who We're Looking For - Senior Paid Media Buyer

Who We Are 

Since opening our doors in 2001, Clearlink has been committed to growth and opportunity. We value a people-first mentality by providing our employees with resources and flexibility to live their best lives. Our people build brands that help our users and customers make decisions that improve their lives. We cultivate an environment that helps each Clearlinker excel in the ever-changing digital marketing and tech industry. Our team of Clearlinkers are highly driven, inquisitive, diverse, empathetic, and exceptionally passionate individuals. We create a culture of belonging and inclusion and invite everyone to Act as an Owner – to speak up, share ideas, and safely bring their whole selves to work.

The Penny Hoarder is a leading personal finance brand that helps millions of readers make smarter financial decisions through engaging, practical, and actionable content. As part of a mission-driven team, you’ll help expand our reach and impact while contributing to the growth of a business built on trust, value, and performance.

Summary of Role

The Penny Hoarder is seeking a Senior Media Buyer with a strong foundation in performance and affiliate marketing. This role will be responsible for managing a multi-million-dollar budget, optimizing for both revenue and profit, and driving strategic experimentation across creative, copy, and landing pages to improve down-funnel performance.

The ideal candidate brings a sharp analytical mindset, a test-and-learn approach, and a proven track record of delivering measurable growth through paid media.

We are open to remote candidates who are willing to work East Coast (EST) hours. 

The Impact You Will Make

Own and manage a $12M+ annual paid media budget, driving profitable customer acquisition across multiple channels. Develop and execute strategies to scale performance while maintaining efficiency across paid channels. Design and run A/B and multivariate tests across ad copy, creative, and landing pages to validate hypotheses and improve yield, conversion rate, and user quality. Evaluate performance across the full marketing funnel to identify and close gaps in user experience, conversion flow, and revenue opportunities. Collaborate with affiliate and editorial teams to align paid campaigns with monetized content, ensuring optimal client and user outcomes. Monitor key performance indicators (CPL, ROAS, profit per session, lead quality, etc.) and deliver actionable reporting to stakeholders. Stay current on platform updates, algorithm changes, and competitor strategies to inform ongoing media buying strategies.

What You Bring

5–8+ years of experience in performance-focused digital media buying. Proven success managing large-scale budgets ($10M+/year) and scaling campaigns profitably. Deep understanding of affiliate marketing models, lead generation, and revenue-per-click or revenue-per-session monetization strategies. Demonstrated expertise in landing page optimization, including real-world testing examples that led to measurable improvements. Experience optimizing toward down-funnel quality metrics like lead-to-sale rate, client retention, or lifetime value. Strong proficiency with data analysis tools (Excel, Google Sheets, GA4, Looker, etc.) and marketing platforms. Excellent communication skills and a collaborative, proactive mindset. Bonus: Experience working within content or publisher environments.

Perks That Set Us Apart