About Media Futures Group (MFG)Google has consolidated its media agency partnership into WPP’s GroupM, building on the world class digital work that Essence has delivered for Google for over 17 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by EssenceMediacom and other constituent parts of GroupM around the world.About the role
As a member of the MFG APAC Planning team, you are responsible for analyzing data, thinking creatively, and developing innovative strategies to ensure marketing campaigns reach the right audience in the most effective way. We are a Direct Response (DR)–led program, so experience in DR planning is essential - our focus is not only on driving engagement, but on delivering measurable outcomes that directly impact business performance. Armed with critical analysis, media planning managers devise, propose, and recommend strategies for using media channels effectively to attract and retain customers, while driving satisfaction and long-term loyalty.

Role & Responsibilities include but are not limited to:Act as a key contact and lead direct response (DR) planning efforts for smaller, more manageable markets, while ensuring alignment with the broader strategy.Develop and maintain accurate media forecasts, plans, and planning documentation.Demonstrate a strong understanding of media, technology, and market developments that influence performance planning and impact clients’ businesses.Assist the Planning Manager in delivering learning agendas and preparing quarterly and bi-annual business reviews, with a solid understanding of owned markets, performance drivers, and the overall marketplace.Monitor campaign performance across all channels on a weekly basis, proactively highlighting risks or areas that require intervention.Support performance reporting by contributing data-backed insights and learnings, and collaborate closely with the activation team to ensure optimal campaign health.Identify and evaluate new vendors and partners, maintaining a clear point of view on their potential impact on business outcomes.Desired background experience:At least 2 years’ experience in digital media, advertising, marketingBachelor’s degree, with a focus on marketing or business managementHigh attention to detail, and excellent organizational skillsDetail oriented and responsive, deadline-driven with strong reasoning skillsHighly-developed interpersonal and relationship management skillsStrong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw insights and develop actionable recommendations as neededWorking knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buyingProficiency in Excel and/or Google Sheets (pivot tables, Vlookups, etc)Demonstrable interest in media strategy and planning A passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trends
More about GroupM    GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.  Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupmworldwide 

About GroupM Singapore    GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.  GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.