About MediaFuturesGroupGoogle has consolidated its media agency partnership into WPP’s GroupM, building on the world class digital work that Essence has delivered for Google for over 17 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by EssenceMediacom and other constituent parts of GroupM around the world.

About the roleAs a member of the MediaFuturesGroup (MFG) APAC programmatic team, you will execute the tactical planning, setup and activation of programmatically purchased media campaigns across one or more countries via a demand-side-platform (DSP) or self-service ad platform (Google Ads). Campaign objectives can range from Branding (e.g. awareness, consideration, intent) to Direct Response (e.g. usage, acquisition, ROAS) and will leverage a combination of real-time and guaranteed buying across both open exchange and/or direct publishers as needed. 

Role responsibilities include but are not limited to:Directly supports 1-2 markets/accountsAble to own up to 2 campaigns E2E at any one time while assisting on others as needed~80% time allocated to individual campaign assignments, ~20% time allocated to non-campaign specific work (e.g. team projects)Owns delivery of programmatic media plans, wrap-ups, and milestone outputs utilizing established best practices against client comm strat according to timelines Launches campaigns on time/does not contribute to gating issues, in compliance with platform (DSP/AdPlatform) best practices (naming conventions, IO/LI structure, frequency settings, prebid, etc)Consistently delivers on daily/weekly tasks for all assigned campaigns (daily pacing, weekly client facing reports, data integrity, etc)Meets campaign objectives by EOQ (KPIs, 65% Viewability, 98% Pacing), and/or flags potential pacing issues in a timely mannerConfident and steady in optimization and improvement of campaign performance (not just delivery). Keen understanding of platform-specific campaign management best practices, able to build on/revise existing best practices in accordance to changing landscape/requirementsIntermediate knowledge of media planning fundamentals e.g. reach, frequency, channels, formats, tactical essentials such as inventory and data sourcesExcellent tracking of sub-campaign level details including but not limited to pacing, performance, etc.Good knowledge of adjacent and/or connected disciplines including Data Strategy, Analytics, AdOps and ExperienceGood knowledge of the programmatic/ad-tech ecosystem (publishers, data, platform, etc.)Good grasp of overall campaign lifecycle and the role programmatic plays within itGood project and time manager who demonstrates ability to multi-task between multiple projects/deliverables Communicates planning successes, failures, and escalations to line manager in a timely manner Able to prioritize tasks with minimal oversight from manager (able to discern cost/benefit to decide priorities independently)Desired background experience:Required1-2 years work experience on the programmatic/ad-tech buy-side (e.g. agency, trading desk, DSP company)Good proficiency planning and deploying campaigns using enterprise level DSPs (e.g. DV360, Amazon DSP, The Trade Desk) and/or self-service ad platforms (e.g Google Ads, YDN)Has experience planning and executing campaigns delivering against both Brand and Direct Response objectivesExperience deploying campaigns across multiple environments/devices via both direct and open buying leveraging audience and/or contextual data as neededHigh attention to detail, and good organizational skills, with an understanding of optimization levers & testing approaches across programmatic platformsHighly developed interpersonal and relationship management skillsStrong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw insights and develop actionable recommendations as neededProficiency in Excel/Google Sheets (pivot tables, Vlookups, etc.Demonstrable interest in programmatic/ad/mar-tech with knowledge on the current state industryA passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trendsDesirableGoogle stack experience (Dv360, Google Ads, CM360)Exposure to feed-based creative setups using Creative Management Platforms (CMPs)Exposure to data science teams and campaign analytics fundamentals (e.g. control/exposed segmentation, survey and panel based measurement, regression analysis)Experience with Google Analytics (plus certification)Experience with running campaigns across multiple countries / languagesFamiliarity with industry-relevant programming languages (e.g. HTML, Javascript, SQL, Python, R)
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About GroupM SingaporeGroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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