The Partnership Engagement team serves the various business divisions of Learfield, with the goal of empowering our internal team to tell our company story/value proposition in compelling and relevant ways to Learfield’s current and potential university partners. Through strategic storytelling strategies, partner presentations and other strategic communications vehicles, the division reinforces Learfield’s leadership position in connecting brands to fans through innovative digital and technology platforms, data analytics, brand management and marketing, and original content and media products, all with a rich legacy and deep understanding of sports, events, and entertainment.

The Senior Marketing Specialist plays a significant role in providing strategic insights into the creation and implementation of marketing and communication efforts for Learfield’s Sports Properties division. While primarily serving the sports properties business unit, there will also be opportunities to assist in storytelling efforts for Learfield’s other business units.

Responsibilities:

Manage the end-to-end process for presentation development, RFP responses, newsletter development, and other tasks including:Manage/Develop Processes: Management and development of processes to ensure strong strategic messaging, as well as ensuring all milestones are met both individually and amongst internal stakeholders.Cross-Functional Collaboration: Work closely with internal stakeholders, including corporate executives, division leadership, account teams, legal, and finance, to gather necessary information and resources.Strategic Storytelling: Once information is compiled from various stakeholders, help lead the development of strategy and creation of higher-level communication tools to effectively articulate the organization’s value proposition, both in written and visual formats.Timeline Management: Establish and manage project timelines, ensuring all milestones are met both individually and amongst internal stakeholders.Content Management: Maintain and update a repository of content, templates, and best practices for future projects.Post-Project Knowledge Transfer: Manage distribution and communication of agreed-upon contractual assets to account teams post-project.Seek/Maintain Industry Knowledge: Seek and maintain high-level of industry knowledge, overall Learfield organizational knowledge, and business unit-specific knowledge to effectively consult on projects.Continuous Improvement: Analyze past project outcomes to identify areas for improvement and implement best practices for the future.Visual Design: Design visually engaging and cohesive projects that effectively communicate complex ideas through compelling storytelling while maintaining Learfield brand standards.Technology Expertise: Stay updated on the latest presentation software and tools, leveraging technology to enhance the effectiveness of presentations.Leadership: Mentors and manages junior team members in the successful execution of processes and the development of messaging strategies.Lead creative storytelling of the enterprise messaging and value proposition, to help create a thoughtful sales narrative for current and prospective university partners, with significant focus and management of the RFP proposal process from inception to execution, ensuring the messaging strategy is met and all aspects of the RFP requirements are metProvide creative guidance, execution and instruction to projects ensuring consistent and effective messaging, branding, graphic design, promotional materials, and presenting copyCollaborate cross-functionally, both internally with various departments and across the various Learfield business lines, to ensure a strong value proposition for our university partnersManage outbound/inbound marketing activities by displaying knowledge in certain areas such as meeting planning, content creation and reporting to create the value proposition for our school partnersAdditional duties as assigned by manager

Qualifications:

4+ years of experience in a Marketing/Communications or Partnership Activation role for a sports organization, college, or related industry to include story idea generation and development experienceMust have a strong attention to detail and sense of ownershipMust be able to work independently, manage competing priorities, think strategically, collaborate or escalate as necessary and execute in a dynamic and fast-paced environmentMust possess a high degree of integrity and trust in interpersonal interactions and maintain strict confidentiality A passion for serving and helping others should be evident in their work and reflected in their outstanding people influencing skillsAbility to travel to company events, meetings, and customer engagements, less than 10% of the timeExperience interacting with and presenting to internal business leadersExperience designing presentations for external customersExperience successfully managing the overall workflow and project timeline, to deliver results on-timeExperience successfully managing your own product or large-scale releases (may be internal or external)Ability to professionally and effectively communicate in writing and verbally to those with a wide range of skill levels and varying position levels within the businessExperience in Adobe Photoshop/InDesign and/or similar products is a plusBachelor’s degree in Marketing, Communications, Journalism or related field preferred

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.