Senior Marketing Specialist, Roti  

 

Who are we, and what do we do?       

 

Edible Brands® is an innovative, Atlanta-based company that acquires, develops, and manages a world-class portfolio of consumer and service brands. From our flagship brand, Edible Arrangements®, to the diverse portfolio under our umbrella—including Rōti Modern Mediterranean®, edible.com®, edibles.com™, freshfruit.com™, and BerryDirect®—we’ve revolutionized the way people experience food.    

 

By combining exceptional products with cutting-edge e-commerce platforms, proprietary software, and a robust supply chain, we create memorable and accessible experiences for customers across the globe. As a dynamic, forward-thinking company, we are constantly evolving to deliver high-quality, innovative solutions that resonate with our customers and franchisees worldwide.  

 

Rōti Modern Mediterranean®, part of the Edible Brands family, offers a fresh and vibrant culinary experience centered around wholesome, healthy ingredients. Founded in 2006, Rōti’s menu features house-made meats, crisp vegetables, and flavorful sauces, all designed to make healthy food accessible, affordable, and satisfying. Together with Edible Brands, we are dedicated to creating meaningful experiences and driving innovation across our growing portfolio of brands. 

 

Purpose:  

As a Senior Marketing Specialist, you will play a key supporting role within the Roti Brand Marketing Team, helping to execute integrated marketing programs and projects that drive brand strategy and marketing excellence for Roti, under the Edible Brands umbrella. 

You will assist the Director of Marketing with day-to-day tasks and project management, contributing to efforts that build brand awareness, acquire new customers, and drive sales and customer loyalty.  

The ideal candidate is passionate about brand storytelling, understands the importance of a brand participating in the cultural zeitgeist, is savvy in digital channels and how brand directly impacts performance media, and thrives in a fast-paced, cross-functional environment. 

Location: This is an onsite role based at our Corporate Office in Sandy Springs, GA, with a Monday–Friday schedule.  

Responsibilities:  

Campaign Execution: Support marketing director in executing all marketing campaigns through close collaboration with the cross-functional team (E-comm, Innovation, Growth Marketing, Creative, Operations, etc.) to directly drive restaurant sales. Project Management: Coordinate and manage brand calendar, timelines, deliverables, and executional plans to ensure marketing initiatives are launched effectively and successfullyContent & Messaging Support: Assist in crafting compelling messaging and campaign briefs, to inform the development of brand assets in collaboration with creative teamsCultural Insights & Trends: Monitor and analyze cultural trends, consumer behaviors, and industry shifts to inform marketing initiatives and brand positioningWork directly with franchisees to support store-level marketing needs to drive sales Ensure franchisees and operators are adopting and correctly implementing the brand visual identity, and in-store printed merchandising materials  Own the development, execution and distribution of in-store point-of-purchase (POP) merchandising kits, working closely with cross-functional teams and external print vendors to flawlessly execute and deliverInfluencer Marketing: Assist in the development and execution of influencer marketing initiatives as neededBrand Steward: Act as a brand ambassador and guardian of the brand, ensuring ideas and activations are aligned with the Roti brand standards and that the brand is represented accurately in all national and local materialsData & Performance Tracking: Has a passion for digging and actioning data and consumer behavior trends to help inform our work.Web & eCommerce: Help execute and develop our web roadmap for site optimizations, menu updates, and lead the creation of industry best content and integrations that drive sales and brand equity. 

Requirements:  

3+ years of experience in brand marketing, integrated marketing, or digital marketing, preferably within a consumer-facing brand or marketing agencyExperience supporting integrated campaigns across digital, social, and in-store channels, with a focus on brand storytelling and executionFamiliarity with creative development processes and working cross-functionally with creative, digital, and operations teamsStrong project management capabilities with experience coordinating multiple campaigns or initiatives simultaneouslyProficiency in Microsoft Office Suite (especially PowerPoint and Excel); familiarity with project management tools (e.g., Asana, Trello, or Monday.com) is a plus

Competencies:  

Passionate about brand storytelling, emerging cultural trends, and consumer insightsExcellent written and verbal communication skills, with the ability to craft clear briefs and updates across stakeholdersHighly organized, detail-oriented, and able to manage shifting priorities in a fast-paced environmentCollaborative mindset with a positive, can-do attitude; thrives in team-oriented settingsProactive and resourceful, comfortable taking ownership of tasks and seeing them through to completion

 

What We Offer:  

Strong team-oriented environment, emphasizing cross-functional partnerships   The stability and resources of an industry- leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.Growth & Development - Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more   Paid time off, including sick days & holidays to support work-life balance