Senior Marketing Manager Communications Lead, Passions & Culture + **Location** Billund, Denmark + **Job ID** 0000022319 + **Category** Sales, Marketing & Product Management **Job Description** How can you harness your senior marketing experience to forge impactful partnerships with global sports and music brands that resonate with young audiences? What if you could create experiences thatinspire creativity and joy at every turn? Join us in building a dynamic world where yourexpertisein marketing and collaboration with iconic brands brings sports and music to life, empowering the next generation through the magic of play! **Core Responsibilities** As our Billund-based Senior Marketing Manager Communications Lead in the Passions & Culture team, you will play a pivotal role in driving audience-first initiatives that connect LEGO with the passions of sports and music. Your leadership will guide innovative campaigns, foster collaboration, and ensure that our messaging resonates across diverse markets. Your responsibilities will moreover include the following: + Lead audience-first go-to-market (GTM) projects and initiatives in collaboration with the Head of Product. + Oversee end-to-end global GTM and communication campaigns, from briefing to execution, encompassing Owned, Earned, Shared, and Paid programs. + Foster collaboration with key global communication partners, including the LEGO Agency and Regional Brand Leads. + Guide the transition of global campaigns to local execution, supporting Regions and Markets. + Ensure effective cooperation with IP partners throughout the communication development process. + Lead the LEGO identity for Culture products communication across all channels, ensuring coherence and connection with audiences. + Be a marketeer at heart and an audience expert, interpreting and synthesizing insights while collaborating with Business Intelligence and Creative Agencies. **Play your part in our team succeeding** In this role, you will be part of the Passions & Culture team in LEGO New Businesses. You will be actively leading the development and execution of audience-first Go-to-market. You will report directly to the Head of Product for Passion Pointsanddaily work closely and help the team to succeed. **Do you have what it takes?** + Proven experience in consumer products marketing, ideally with kids/family products. + Expertisein developing and leading product campaigns, including agency management. + Experience with IP partners is a plus, along with a passion for inspiring creativity and joy through collaboration with iconic brands. + Vision for bringing sports and music to life in a way that empowers the next generation. + Effective relationship builder, capable of collaborating across functions and business units. + Strong presentation and writing skills, with the ability to convey compelling messages and engage colleagues and senior management. Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. **What’s in it for you?** Here is what you can expect: **Family Care Leave** - We offer enhanced paid leave options for those important times. **Insurances** – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. **Wellbeing** - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. **Colleague Discount** – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. **Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. **Workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. **Join the LEGO® team today.**