Senior Marketing Manager – Singapore

Region: Singapore

 

Ready for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there.

Why Join Us?

At Subway, “better” is baked into our DNA. We are a brand that believes in continued improvement … in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world’s leading restaurant brands, we’ve always embraced change and the path ahead. And today, we're making better living way easier.

Our purpose is about more than the food we serve in our restaurants. It’s centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to our transformational journey.

About the Role:

We have an exciting opportunity to support our APAC team as the Senior Marketing Manager.

This role will oversee and support MFZ in executing marketing strategies and initiatives to reach their desired KPIS. The role requires a deep understanding of the regional markets and influencing MFZ to ensure they are aligned with the Brand’s strategies and guidelines, partnering with internal teams to deliver the assets and support for the MFZ markets. The position also entails managing the Ad Fund for selected APAC markets and working with agencies to deliver impactful campaigns. Success in this role requires developing and maintaining strong relationships with our partners, this role demands an individual who is highly organized and detail oriented at the core, but skillful at articulating and understanding the bigger picture and can translate that Version: 1 Page 2 of 4 into actionable recommendations.

The ideal Candidate will bring expertise in regional marketing strategies and Subway Know- How that will enable master franchisee to execute high impact campaigns that drive growth and profitability at market level. Ensuring that MFZ are well equipped about what’s happening in the subway world and are aligned with APAC strategies and Brand Direction.

If you feel that this is the role for you, and you are successful with your application, be ready to be Bold, Empowered, Accountable, and ready to have Fun in a fast paced and agile working environment.

 

Responsibilities include but are not limited to:

Serve as the key marketing advisor and partner for Master Franchisees, providing guidance, tools, and resources to ensure consistent brand positioning and messaging across the region. Deep analytical capabilities with ability to interpret & translate data into insights and credibly influence stakeholders through exceptional presentation and relationship management skills. A Key role in running platforms and Forums bringing all MFZ in one place to provide the necessary guidance - Best Practice forums/ MFZ Summit etc. Quarterly Calendar Planning along with MFZ, supporting in execution and documenting campaign effectiveness Help to develop resources, processes and tools to effectively measure the performance of campaigns. Foster strong relationships with franchise leaders by understanding their unique market needs and delivering customized, high-value marketing support. Analyzing market trends and consumer insights while identifying opportunities translated into actionable recommendation. Managing the Ad Fund Budget for selected APAC markets, tracking and ensuring budget is spent effectively with clear KPIS. Manage and Update Subway Global MFZ Drive to ensure visibility across markets not just on a Regional level but rather on a Global one as well. Responsible for tracking media expenditures to ensure budget compliance and accuracy. Ensure budgets are managed and spent according to Ad Fund and legal restrictions. Handling Contracts / Vendor agreement and Invoices when applicable within the subway Network and external Parties. Work closely across Functions to ensure alignment between Departments (IPC and other Functions). Liaising between MFZ and APAC subject expert functions to assist on Digital/ Loyalty/ Insights requirements.

Skills & Abilities:

Preferred Bachelor’s degree in Marketing, Business Administration, Management, or similar field. Minimum of 5 - 8 years’ experience in a similar or relative industry. Minimum of 5 years in marketing experience, preferably within QSR industry.  Management consulting experience, preferred.  Regional marketing experience in QSR and/or Management Consulting and/or previous fast moving consumer goods (FMCG) experience preferred Experience managing marketing campaigns end-to-end Possess excellent communication skills to influence, build rapport and work alongside MFZs and communicating up as well as across the organization Fluency in Mandarin, Korean or Japanese language is a plus.   Must possess a solution-oriented mind set. Must be detail oriented with the ability to multi-task, prioritize and work well under tight deadlines. Strong marketing campaign project management skills required. Must be innovative and creative in approach to managing work. Demonstrates strong collaboration skills and is a team player. Must be analytical in mindset complimented by strong business acumen.  Previous experience in a Master Franchisee environment and/or in an agency supporting a Master Franchisee a plus MS Office Skills Required

What do we Offer?

 

Insurance Plans (Medical/Life) Pension Competitive Bonus Mobility Allowance Tuition Reimbursement Company Holidays Volunteering time And Many More….