Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

In Wealth and Personal Banking, we serve 41 million customers globally, including 6.7 million who are international, from retail customers to ultra high net worth individuals and their families. We help our customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our key areas of operations include Retail Banking and Wealth Management, Asset Management, Global Private Banking, Insurance, and Chief Operating Office.

We are currently seeking a high calibre professional to join our team as a Senior Marketing Manager, Personal Banking, AMH WPB Marketing.

Principal Responsibilities

Lead the marketing and partnership strategies and plan the execution of campaigns for the personal banking proposition, with the ambition of building HSBC as the bank of choice among millennials and thought leadership in digitalAccountable for growing and rejuvenating the pipeline of the Bank through enhancing brand awareness, boosting acquisition and deepening customer relationship of HSBC OneSupport the segmentation design and execution of customer life cycle management communications for the mass segment, moving from campaign-based to need-based and life event approach for establishing primacy relationship Actively optimizing full funnel of the campaigns and gauging market needs with data, consumer insights and benchmarking studiesBe the key coordinator in Personal Banking Marketing to collaborate with internal stakeholders, including propositions, products, data analytics and second line of defense teams to increase customer intakes and product sales across channels Orchestrate innovative and cost effective campaigns by leading creative and media agencies to generate new ideas and enhance return on investmentBe the brand ambassador. Provide relevant governance, ensure all activities are adhered to the established marketing processes and reinforce the brand values