POS-29323

Senior Marketing Manager, Community-Led Programs (AI-Powered) Location: Remote (US) or Cambridge, MA

HubSpot is on a mission to help millions of organizations grow better. We believe in the power of community to foster connection, facilitate learning, and drive advocacy. We're looking for an innovative Senior Marketing Manager to lead our Community-Led Programs, with a particular focus on leveraging Artificial Intelligence (AI) to significantly scale their impact and reach.

This is an exciting opportunity to shape the future of community engagement at HubSpot. You'll be responsible for developing, executing, and optimizing programs that empower our passionate community members, customers and partners to connect, learn, and grow together, all while exploring and implementing cutting-edge AI solutions to amplify our efforts.

In this role, you will: 

Execute strategies for scaling HubSpot's community programs, driven by community members and enhanced by AI. This includes identifying opportunities for AI to enhance efficiency, personalization, and reach across various initiatives, always ensuring the community's voice is central. Facilitate Peer Connections: Explore and implement AI-powered solutions to help customers connect and meet up on their own schedules, fostering organic networking and knowledge sharing among community members themselves. Grow HubSpot User Groups (HUGs): Drive growth of our global HubSpot User Groups program, empowering HUG chapters and leaders to shape their own communities with a focus on connection and customer value. Assist in identifying how AI can support these community leaders and their chapters, personalize content for members, and streamline operations. Incubate New Programs: Assist with ideation, development, and launch of new, innovative programs that are truly community-led, always with an eye towards how AI can accelerate their impact and ensure they meet the needs of our community members. Measure & Optimize: track performance and use data-driven insights to continuously optimize program effectiveness and demonstrate ROI, always with an understanding of what success looks like from the community's perspective. Collaborate Cross-Functionally: Partner closely with customer success, marketing, product, and other teams to ensure seamless integration of community initiatives across the customer journey. Champion the Community: Act as a passionate advocate for the HubSpot community internally and externally, fostering a culture of customer-centricity and empowering community members to lead and shape their experiences.

We are looking for someone who has:

5+ years of experience in marketing or customer success, with a strong focus on community building, program management, or similar roles, with a proven track record of supporting and empowering community leadership. Demonstrated experience or a strong understanding of how to leverage AI and machine learning to solve business challenges, particularly in marketing and community engagement, while also prioritizing AI ethics, efficiency, and scalability in a way that respects and enhances community-led initiatives. Proven track record of scaling successful programs from ideation to execution, with a focus on fostering self-organizing and community-driven efforts. Exceptional problem-solving skills, with the ability to identify new opportunities and translate them into actionable plans that empower community members. Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of an organization, especially when working with and advocating for community leaders. A passion for community building and empowering customers to take ownership of their communities. Experience with HubSpot's products and ecosystem is a plus.

Bonus skills:

Experience working at a SaaS company. Familiarity with community platforms and tools.

Cash compensation range: 92000-138000 USD Annually

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:$92,000—$138,000 USD

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers. 

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

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