Job Description

What is the opportunity?

The Cards Marketing team is seeking an experienced Senior Marketing Manager to manage, adapt and grow acquisition performance for the Credit Cards portfolio. This individual will champion performance marketing and support the affiliate channel for the Credit Cards business through an intimate understanding of digital channel performance, best in class marketing strategies, and proactive decision making. Striving to effectively invest each marketing dollar, this individual will leverage analytical decision making to design solutions that resonate and invoke action with prospective customers. We need a proven leader who is equally comfortable presenting to senior leaders, or diving into the details to ensure execution excellence of highly complex marketing programs.

What will you do? 

Lead the development of strategic marketing plans to support the full spectrum of retail Credit Card products for RBC including Avion, ION, Cash Back, and Borrowing portfolios Work closely with partners to translate annual business objectives, and audience insights into go-to market strategies that position RBC as a leader in the credit card category and deliver upon desired resultsUnderstand and advocate for the portfolio’s unique needs and behaviours in the development of relevant offer strategies, communications strategies and channel marketing plansContinue to explore and spearhead new ways to identify and develop relevant creative that connects with potential clients and reach them in cost efficient channelsWork closely with digital marketing partners to identify opportunities to integrate messaging and solutions to the shared customer segments to drive efficient acquisition

What do you need to succeed?

Must-have  

7+ years marketing experience, preferably with experience in digital and social marketingStrategic marketing plan development and comfort influencing/presenting to large groups including senior leadershipDemonstrated ability to formulate clear, testable hypotheses to address business challenges or opportunities, and work cross functionally to design experiments to validate themAnalytical, detail oriented nature with experience using data to develop marketing insights, strategies and actionUnderstanding of both programmatic media and experience with media planning & execution Experience in planning, executing and tracking multi-million dollar marketing budgetsCreative eye combined with a keen eye for detailStrong relationship skills, and an ability to work effectively in a highly collaborative organization

Nice-to-have  

FI experience an asset and/or experience in large matrix organizationsExperience in affiliate marketing model and best practices Understanding of both Media planning/execution experience or understandA drive for performance and results from themselves and their team membersCollaborative skills that works with partnerships to create more effective outcomes

What’s in it for you?  

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensationLeaders who support your development through coaching and managing opportunitiesWork in a dynamic, collaborative, progressive, and high-performing teamOpportunities to do challenging work

Job Skills

Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

HUMAN RESOURCES & BMCC

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-08-01

Application Deadline:

2025-08-15

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.