About the Role:

We are looking for a dynamic and results-driven Sr. Marketing Manager to lead localized marketing efforts for our Canadian operations. This individual will own the strategy and execution of localized marketing programs, with a particular emphasis on performance marketing, ensuring that all initiatives are data-driven, ROI-focused, and aligned with both regional goals and global brand strategy.

This role will work in close partnership with our local agency, leveraging their capabilities to execute world-class marketing programs across all channels. The ideal candidate combines a deep understanding of digital acquisition tactics with excellent project management, stakeholder collaboration, and cross-functional leadership skills.

  Key Responsibilities: Own Constant Contact Canada Marketing Lead the end-to-end marketing strategy for both direct acquisition and indirect/partner-led initiatives in Canada. Serve as the central marketing point of contact, aligning activities across internal and external stakeholders.  Champion performance marketing as a key growth lever, ensuring tactics like SEM, paid social, programmatic, and retargeting are fully optimized. Project & Stakeholder Management Serve as the primary marketing lead for Canada, coordinating efforts across internal teams, agencies, and external partners. Work with cross-functional teams (e.g.,paid media, creative, and site operations) to align marketing efforts with broader business objectives. Collaborate with the partner marketing team to develop co-marketing opportunities with Canadian partners. Data-Driven Optimization Analyze campaign performance and provide insights to optimize ROI and engagement. Track and report on key metrics, identifying areas for improvement and making data-backed recommendations. Use customer and market insights to refine strategies and enhance effectiveness. Brand Growth & Local Presence Identify and capitalize on opportunities to enhance brand visibility in Canada, including events, digital campaigns and PR. Support local promotional activities and initiatives to drive engagement and awareness. Marketing Budget & Spend Management Work with the General Manager to ensure marketing funds are allocated effectively and spent according to plan. Coordinate with finance and other teams to ensure accurate forecasting, reporting, and reallocation of budgets as needed. Qualifications: 5+ years of marketing experience, preferably in a B2B or SMB-focused environment. Strong understanding of the Canadian market and consumer behavior. Proven experience in campaign execution across multiple channels (email, digital, PR, I social media, events). Excellent project management skills with the ability to manage multiple initiatives simultaneously. Experience using project management tools to track progress and ensure alignment with business objectives. Analytical mindset with experience in performance tracking and optimization. Strong communication and collaboration skills, with the ability to work cross-functionally. Experience in budget management and financial reporting is a plus.