Senior Market Research Specialist
Diageo
**Job Description :**
**About us**
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
**About the Function:**
Our Marketing team are creators, helping to build and champion some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.
Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.
**About the role:**
+ Designing research briefs with appropriate methodologies to serve business questions
+ Executing and supervising ad-hoc market research projects (both qualitative and quantitative)
+ Handling daily communication with research agencies
+ Evaluating study results; translating findings into actionable and inspiring insights for all relevant teams
+ Closely collaborating with internal stakeholders in addressing insights-related requests
+ Identifying new project ideas and methodology opportunities
**Qualifications**
+ Bachelor’s degree from a reputable university. MBA will be a plus
+ Minimum 4-5 years of experience in related field
+ Advanced level of English
+ Excellent command of Microsoft programs especially excel
+ Analytical mind with strong planning and organizational skills
+ Result oriented and highly motivated approach with entrepreneurial drive
+ High interpersonal & excellent communication skills
**Flexible Working Statement:**
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to handle your wellbeing and balance your priorities from day one.
**Rewards & Benefits Statement:**
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including
**Diversity statement:**
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We accept diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, approaches, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you assemble this information when you submit your application.
**Worker Type :**
Regular
**Primary Location:**
MeyDiageo Istanbul Head Office
**Additional Locations :**
**Job Posting Start Date :**
2025-05-07
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
**DRINKiQ**
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)
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