Purpose & Overall Relevance for the Organization:

Drive the development and implementation of visual merchandising (VM) concepts and standards for new store openings (FRS & OR) within Greater China.

Lead C4C initiatives and ensure effective execution of action plans across all channels.

 

Key Responsibilities: 

 

New Store Openings

Support leadership in defining the GCA VM strategy. Partner with the Stroe design and Omni-Channel team to translate consumer journey and in-store communication (ISC) materials into actionable retail experiences by developing comprehensive VM guidelines. Collaborate with Global and Local teams to create VM plans for pilot store openings, including: Floor plan adjustments Department/zone-specific zoning plans Product present configurations SKU capacity planning Manage fixture and display tool procurement. Provide on-site VM support for key store openings.

 

Customer Experience New Initiatives & Ongoing Projects:

Local Mannequin (MNQ) and Shop Window/Performance (SPW) updates. Footwear (FTW) Mid-Floor Fixtures, Sales Productivity (SP), and OR standards. FTW Wall Franchise Callouts and new ISC/OR implementations. Pants Bar and SPW/Franchise Callout (FCC) projects. Accessories (ACC) Destination presentations. Preparations for World Cup 2026 (26WC), including dynamic Football (FB) mannequin posing and ball bin displays.

 

 

Key Relationships:

Retail Design Retail Marketing VM Execution Sales Ops Global Hub Team – Store concept design

 

Knowledge, Skills and Abilities:

Excellent visual merchandising skills Excellent leadership and cross functional management skills Strong aesthetic and creative sense with a keen eye for design and styling Ability to balance aesthetics with business acumen Excellent verbal and written communication skills (both English and Mandarin) Ability to build and inspire a talented team Proven ability to train, develop and retain talent Excellent skills in motivating, coaching and engaging teams Ability to plan, prioritize and organize Works well under pressure Proactive with a positive attitude

 

Requisite Education and Experience / Minimum Qualifications:

University degree in visual design, merchandising or equivalent Minimum of 10 years progressive work experience in Visual Merchandising Minimum 3 years of leadership experience as a VM manager in the Retailing goods industry Passion for sports