Reynolds American is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry.

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

REYNOLDS AMERICAN has an exciting opportunity for a Senior Manager of Customer Activation in Dallas TX

Your key responsibilities will include:

Understand the consumer, the category, and the brands’ high-level strategies, goals, and unique differentiatorsSupport the Trade vision and strategy on how to stand-up, support and integrate new to the organization alternative channels (i.e specialty channel, owned branded pop-up stores, hotel distribution)Support role in identifying new areas to sample and educate consumers within Dallas, Houston, Austin and San Antonio.  Support and co-develop the vision, strategy and marketing plans to support specific channels activations. Help support and manage collegiate based programs.Responsible for sourcing third-party partners and agencies that can support activation strategies and expansion.Responsible for identifying performance metrics and how to measure effectiveness of new activities have on trade deployment.Develop and search out new partnership opportunities across Texas with a focus on Dallas, Houston, Austin and San Antonio to help support marketing initiatives in market.

CAN THIS BE YOUR FUTURE ROLE?

What is your experience with Activation and Consumer MarketingWhat experience do you have in developing a true 360-degree OMNI channel activation

What are we looking for?

3-5 years working in a related field, preferably event/experience marketingDemonstrated experience in concepting and developing experiential brand programming is a strong plusDemonstrated experience integrating physical and digital / interactive experiences is a strong plusDemonstrated knowledge of digital marketing tactics including social media, interactive, personalization, mobile / digital, and / or AR and VR marketingPlans, executes, and reports out on programs / initiatives, tracking, and deliverables thru a commercial and experiential (brand building) lensProactively addresses opportunities to work with colleagues, across departments, and with agency representatives  Bachelor’s Degree required - marketing specialization is a plusGraduate Degree (MBA) and / or prior brand marketing experience in CPG category

BENEFICIAL

Specialized depth and / or breadth of expertise in marketing rolesExcellent project management and time management skills

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

Global Top Employer with 53,000 British American Tobacco employees across more than 180 marketsGreat Place to Work CertifiedBrands sold in over 200 markets, made in 44 factories in 42 countriesNewly established Tech Hubs building world-class capabilities for innovation in four strategic locationsDiversity leader in the Financial Times and International Women’s Day Best Practice winnerSeal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percentCompany contributes an additional three percent to 401(k) whether employee participates or notComprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)Health Savings Account start-up contribution for employees who elect the high deductible health planFlexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar yearEmployee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependentsCompany paid life insurance of 1x annual base pay ($50,000 minimum)Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insuranceTuition reimbursement and student loan supportDependent Scholarship ProgramsFree confidential personal financial counselling serviceOn-site health centers and 24/7 fitness centers at certain company locationsA charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choiceHealth-care concierge serviceVolunteer service opportunitiesExtensive training opportunitiesCompany vehicle for eligible employeesMobile phone allowance for eligible employeesPaid Leave:Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)Paid Parental Leave + temporary reduced work schedule opportunity.Funeral LeaveShort-Term Disability LeaveLong-Term Disability LeaveJury Duty LeaveMilitary LeaveReleased Time for Children’s EducationCommunity Outreach LeaveOther paid leave benefits, as required by state or local law

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc.and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email atTalentAcquisition@RJRT.com.