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Job Duties and Qualifications   As the Head of the Marketing Department for Landmark, the Senior Manager/Director of Market Insights & Product Marketing plays a critical role in setting the marketing direction of a company. Landmark is looking for an E&P thought leader to understand market and customer preferences, develop and execute marketing plans, product branding initiatives, digital marketing and events.      Key Responsibilities:

Key stakeholder in ensuring superior customer experience by understanding and optimizing customer journey 

Develop and implement product marketing campaigns designed to improve product positioning in the market 

Develop and implement partner ecosystem marketing campaigns designed to showcase the impact of the ecosystem on our customers  

Orchestrate Landmark Innovation Forum and Expo and presence at other industry events such as IMAGE, EAGE, SPE etc. 

Drive thought leadership by organizing speaking engagement and paper publication with customers or at conferences 

Direct and oversee the marketing budget including expansion of the marketing team 

Voice of the Customer Insights: Conduct competitive research; analyze market trends; systematize and drive market and customer insights processes needed to validate needs and business objectives from our customers drawing from multiple sources including: bugs/defects/enhancements from our customer base, customer sentiment on products our from surveys and feedback, the competition’s activity, and market & industry trends and segments 

Lead, manage, and hold accountable the Landmark marketing team. Collaborate with the corporate marketing team.  

Drive digital marketing efforts, including SEO/SEM, marketing database, email, social media, and display advertising campaigns 

Collaborate with other executives to execute the company's vision and strategy 

 Knowledge, Skills, and Abilities

 

Required Skills and Experience:

Experience as a CMO or similar role in product marketing for large to mid size software companies or industrial companies with a software offering 

Strong organizational, leadership, and decision-making skills with a track record of organizing industry events, customer surveys and interactions 

Knowledge of a wide range of marketing techniques, market trends, and concepts geared towards software offerings in cloud and on premise environments 

Strong analytical skills, comfortable working with large amounts of data and communicating data findings 

Outstanding verbal and written communication and interpersonal skills 

Experience with the oil and gas industry, or oilfield service industry is a must  

  

Education:

Engineering or science background 

MBA is a plus 

Specialized oil and gas training is a plus 

    Halliburton is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex/gender, sexual preference/ orientation, gender identity, age, veteran status, national origin, or any other status protected by law or regulation.

 

Location

3000 N Sam Houston Pkwy E, Houston, Texas, 77032, United States 

 

Job Details

Requisition Number: 195221 
Experience Level: Experienced Hire
Job Family: Sales & Marketing
Product Service Line: Landmark
Full Time / Part Time: Onsite Full Time

Additional Locations for this position: Houston, Texas