Beograd, SRB
13 days ago
Senior Manager Digital Analytics
The Senior Manager of Analytics Implementation will oversee the strategy and execution of data collection and analytics across ADI's digital team. This role is pivotal in building the foundation to advanced tracking capabilities that empower the business to measure, optimize, and enhance digital marketing efforts effectively. **Key Responsibilities:** + Collaborate with business, product, and development teams to gather, refine, and prioritize data capture/tagging requirements. + Develop technical specifications for implementation by internal teams and third-party agencies. + Manage and update the analytics roadmap to align with business goals. + Oversee data governance efforts, ensuring consistent data quality over time, and manage the tag management system, including all third-party tagging requests. + Lead ADI's data implementation efforts, identifying opportunities to optimize audience insights, content strategies, site experience, and digital advertising. + Establish and enforce best practices and frameworks for scaling and maintaining Google Analytics implementations globally. + Innovate tracking and tagging strategies to capture both online and offline customer interactions. + Oversee solution design for data capture across all ADI digital properties and platforms. + Document and communicate implementation requirements for digital campaigns and new web pages. + Liaise with vendors to stay informed on new capabilities and optimize data collection techniques. + Propose solutions to integrate various data sources, offering a more comprehensive view of the audience and customer journey. + Assist in evaluating analytics vendors and contracts to ensure the best tools and solutions are in place. + Mentor and grow direct reports. + Continiously monitor innovation, new technologies, and new approaches in the field to evolve ADI’s capabilities and practices as applicable. **YOU MUST HAVE:** + Solid experience in web analytics, focusing on measurement design and analytic tool implementation. + In-depth knowledge of Google Analytics and Google Tag Manager. + Proven experience in managing analytics implementations, including hands-on experience with migrating from Google Universal Analytics to GA4, configuring enhanced measurement, custom event tracking, and utilizing GA4’s data model. + 2+ years of experience with managing direct reports **WE VALUE:** + Expertise in setting up and troubleshooting GTM containers, data layer implementation, and custom tag development (including JavaScript troubleshooting) + Comfort with using browser debugging tools and network monitors to troubleshoot tracking issues. + Experience with multi-channel tracking environments, mobile app analytics, server-side and client-side tagging + Advanced proficiency in data aggregation and consolidation from multiple sources. + Technical proficiency with internet technologies, including in JavaScript, HTML, and CSS to effectively implement and debug tracking code. + Ability to work effectively with cross-functional teams and external vendors. + Excellent communication skills with the ability to translate business requirements into technical specifications. + Analylics implementation certifications from Google, Adobe, or similar **WHAT'S IN IT FOR YOU:** + Health package + Insurance in case of serious illness, surgical intervention, professional illness, and insurance from the consequences of an accident + Flexible working hours + English classes during working hours + Employee referral bonus program + Corporate social events and team buildings + Food and drinks: Free use of coffee machines, free fruit and snacks + Happy Friday + Well-equipped office + Hybrid model - 3x per week in the office, 2x per week from home \#LI-TC1 \#LI-HYBRID Resideo is a leading global provider of critical comfort and security solutions primarily in residential environments and distributor of low-voltage electronic and security products. Building on a 130-year heritage, Resideo has a presence in more than 150 million homes, with 15 million systems installed in homes each year. We continue to serve more than 110,000 professionals through leading distributors, including our ADI Global Distribution business, which exports to more than 100 countries from more than 200 stocking locations around the world. Resideo is a $5.0 billion company with approximately 13,000 global employees. For more information about Resideo, please visit [www.resideo.com](http://www.resideo.com/). At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the ["EEO is the Law" poster](https://www.resideo.com/us/en/-/media/Resideo/Files/Corporate/Careers/EEO%20is%20the%20Law%20poster.pdf?rv=fdc492d184344b3ea4aec0c96b321632), ["EEO is the Law" Supplement Poster ](https://www.resideo.com/us/en/-/media/Resideo/Files/Corporate/Careers/EEO%20is%20the%20Law%20Supplement%20Poster.pdf?rv=ebe367cad846443e8fa5aa86062813b6)and the [Pay Transparency Nondiscrimination Provision](https://www.resideo.com/us/en/-/media/Resideo/Files/Corporate/Careers/Pay%20Transparency%20Nondiscrimination%20Provision.pdf?rv=11a9cf6533ba426296b137d906b0ce01). Resideo complies with applicable equal employment laws in all countries where we do business. For more information on how we process your information in the job application process, please refer to [Recruitment Privacy Notice](https://www.resideo.com/us/en/-/media/Resideo/Files/Corporate/Resideo%20%20-%20Recruitment%20Privacy%20Notice.pdf?rv=6d871e71bfa24982b181c92fda232b7a). If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.
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