**Job Description :** **Job Title:** Senior Manager - Brand **About** **us** : With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. **About the Function:** Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture. **About the team:** **Role Responsibilities:** MBA with specialization in Marketing (tier I/ II institute). Minimum 8-10 years’ experience in Marketing with at least 5 years’ experience of working with lifestyle brand/category. **KNOWLEDGE & SKILLS:** + Proven record in translating consumer and customer insight into effective growth drivers + Has an eye for design thinking and creative excellence + Define and maintain brands positioning, ensuring alignment with the target consumer + Brilliantly executes with immense attention to detail. Develop accurate projects priorities, schedules and execution of marketing campaigns. + Strong Analytical skills with a keen ability to draw out insights from data + Drives NGM thinking and principles clearly through each key strategic work stream and execution elements + Powerful articulation and storytelling + Strong Commercial Acumen and proven record of agility in managing performance • + Be a thought leader and collaborate efficiently with regional leads to create the strategy for our customer. + Inspires agency partners and rallies them to effective implementation in service of the brand agenda + Interest in Sports will be a key advantage **BEST SUITED FOR SOMEONE** + Is externally curious and anticipate trends in culture. + Thrives in a performance-based culture + Open to learning and unlearning and willing to take BIG bets + Comfortable with the complexities of a digital world and strives to find opportunities • Able to influence and inspire people towards on an agenda + A person with great imagination and creative orientation + Willing to experiment and learn and look for disruptive solutions in this highly competitive category + Is able to Act decisively even under high pressure situation. **KEY AREAS OF RESPONSIBILTY** + Demonstrate deep personal accountability to consistently delivering great performance. + Demonstrates depth & rigor in the quality of work and brilliance in execution + Lead the development, selection, and deployment of all growth drivers as a part of MBP planning backed with clear ROIs and learning plans with special emphasis on big thematic campaigns. + Ensure flawless execution of growth drivers in collaboration with central customer marketing + Lead all brand performance discussion in internal review meetings and influence clusters (BPMs, SNOP etc) + Lead the brand influencer and advocacy plan development and execution in partnership with the I&A team + Responsible for development of brand architecture, advertising architecture, packaging architecture and brand out innovation approach in consultation with the innovation team + Responsible for relationship management with RCB Team **INSPIRE THROUGH PURPOSE** + Invest in self and lean on managers to find a connection between personal purpose and that of Diageo + Foster team spirit and healthy competitiveness with peers + Invest in building win relationships with COEs and cross-functional team that lead to powerful co-creation + Part-take in leading and solving internal agendas and issues that move the organization/team forward together **INVEST IN TALENT** + Be responsible towards building knowledge sharing environment to facilitate learning + Be inclusive and open to diverse ideas and views + Role model team spirit + Lead as an example of resilience and agility in a VUCA environment **Flexible Working Statement:** Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one. **Diversity statement:** Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. _If you require a reasonable adjustment, please ensure that you capture this information when you submit your application._ **Worker Type :** Regular **Primary Location:** Bangalore HO **Additional Locations :** **Job Posting Start Date :** 2025-07-30 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)