Location(s):

China

City/Cities:

Shanghai

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

July 31, 2025

Shift:

Job Description Summary:

Focus, Scope, & Impact:

Leads the customization of content for NUTRITION category touchpoints and/or channel based on key occasions and relevant triggersLeads Shopper Promotions when it is a critical component of the big idea and scalable to ensure relevance and efficiencyHelps manage the Hong Kong master-calendar of Shopper Activation for the portfolio of Categories to ensure effective portfolio approach towards every channelDesigning and implementing E2E path-to-purchases that reflect technology trends, disruptive market forces and competition, and take into account consumer and shopper behavior and needsConnecting brand experiences with brand rituals building in order to significantly improve weekly + conversionDesigning the next generation of consumer & shopper engagement strategy using both digital and physical touchpoints to deliver an end to end seamless experience, before, during and after purchase.Leads Shopper execution guidelines and Supports Marketing Execution by handing over to Frontline Marketing robust activation tool kits and materials for seamless market activationRole will require frequent communication with OU Frontline teams, Commercial / Channel Leads and close collaboration with End-to-End XP Design StrategyRole will also interact frequently with external parties, particularly agencies and POS companies 

Qualification & Requirements

Experience

Experience in Marketing/Shopper Marketing/Franchise Marketing, Project Management  and Agency ManagementExperience working in cross-functional and cross-geographical teams is preferredExperience working with marketing in the field is preferred

Work Focus

Ability to gather shopper insights from multiple consumer segments and connect the dots into a strategic direction towards channel executionAbility to translate E2E Journeys into concrete activation per shopper touchpoint/channelsAbility to brief agencies to develop content and communication materials for multiple channelsAbility to orchestrate multiple stakeholders, delivering the most effective and efficient tool kits for market executionExpertise in working with different internal partners (i.e. category, bottler & brand consistency team)Expertise in working with different external partners (i.e.: agencies, production houses…)Ability to work in Agile cross-functional teams  

KEY Knowledge REQUIREMENTS

MASTERY OF (REQUIRED)

 SHOPPER INSIGHTS AND MARKETINGCHANNEL INSIGHT AND EXECUTIONPROJECT MANAGEMENTCUSTOMER/SHOPPER JOURNEYBOTTLERS RTM

BROAD EXPERTISE IN (GOOD TO HAVE)

BOTTLER MANAGEMENTCAPABILITY BUILDINGAGENCY MANAGEMENT

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.